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Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).
In 2019, industry-leading Business Intelligence tools (BI tools), Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. These massive deals show that BI tools and data warehouses are a powerful combo that companies across the globe are incorporating into their tech stacks.
After witnessing firsthand the strong relationship between analytics, product, and performance, Andrew grew a passion for making data integration a top priority for everyone–even for traditionally non-technical roles. Current Company : Looker. Since the time of writing, Andrew has left Looker to start his own company.
G2 has named Indicative as a Leader in Customer Journey Analytics in G2’s 2020 Summer Report. . Indicative is the only Customer Analytics platform designed specifically for non-technical business users that connects directly to your data warehouse. G2’s ratings are based on real customer reviews. Quality of Support – 89%.
✅ This guide was written by Alex Reyes , a senior technical recruiter with 20+ years of experience. Includes : Real take-home case studies, technical and dashboarding skills, and strategies from interviewers at top tech companies. ✅ Technical depth and business acumen demonstrated throughout.
The evolution of tech tools: A five-year journey In 2020, Lenny conducted his first (informal) survey of technology tool preferences, gathering responses from hundreds of people on Twitter and LinkedIn. According to publicly available data, Microsoft Teams is mostly used by non-tech companies and has been adopted by most large U.S.-based
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