Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

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Userpilot

APRIL 29, 2024

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. Let’s dive in!

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

JUNE 29, 2022

How many customer segmentation tools are out there? Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Here, we have listed a few popular customer segmentation software options and described their pros and cons. What is a customer segmentation tool?

Analytic Tools 98

Analytic Tools Research Software Data Visualization Reporting Tools 98

Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Decide which new feature to work on by using in-app surveys with open-ended questions.

User Testing 105

User Testing Product Research Research Software Feedback Software 105

Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. It will also guide you through uncovering and harnessing these insights in your SaaS business. These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.

Data Visualization 98

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Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. What is SaaS UX design? Why is UX design important in SaaS?

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

DECEMBER 6, 2023

What does it have to do with product management or product design? The term comes from a commercial and was first used in the software context by a Microsoft manager in 1988. The term comes from a commercial and was first used in the software context by a Microsoft manager in 1988. Let’s dive in!

Feedback Software 98

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Userpilot

MARCH 6, 2024

TL;DR We’ve brought 13 CRO trends that are timeless and will always work in SaaS, and they include: Add more UGC in your content : Leveraging user-generated content to enhance credibility and trust through social proof, improving conversion rates.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

JANUARY 9, 2024

In the world of SaaS, having a seamless user experience can make or break your company's success. This is why conducting a UX audit is so important – to understand where the user experience is lacking and why. There are several UX audit tools to consider when looking for options. SMART goal-setting framework.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Product Innovation Educators

FEBRUARY 19, 2024

Market research essentials for product managers Today we are talking about the knowledge area called market research. How do you know that the product you’re developing will actually create value for customers, that they’ll love it, and that they’ll buy it? Needs are not solutions.

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Userpilot

FEBRUARY 25, 2024

Using a product with a lot of customer friction is like wearing uncomfortable shoes. In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. TL;DR Customer friction is the obstacles that customers face on their journey with the product.

Data Visualization 104

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Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

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Userpilot

NOVEMBER 23, 2023

To be a kick-ass product manager , you need a very diverse skill set. This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. PMs need to know how to use product analytics tools to gain actionable insights.

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Analytic Tools Research Software Data Visualization Product Research 105

Userpilot

MAY 23, 2023

The rise of AI is grabbing headlines across the globe at the moment and the world of customer experience is no less. In this article, we’re going to unpack how AI customer experience can completely transform how people engage with your SaaS. Using AI and machine learning within your SaaS can bring huge benefits.

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Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Usersnap

JANUARY 26, 2022

Building, designing, and improving a SaaS product is a beautiful, never-ending journey. What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. The Ultimate In-App Feedback Strategy ??

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Feedback Software Analytic Tools Research Software User Testing 111

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market. What is product management?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

MAY 12, 2021

High churn rates and dissatisfied customers. Product analytics tools can provide key growth insights that help you solve user problems and provide killer user experiences at the same time. Here’s a guide on how to use these tools. What Are Product Analytics Tools? What Is the Hierarchy of User Friction?

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User Friction Data Visualization Analytic Tools Feedback Software 52

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. It can improve customer retention , lifetime value, revenue growth, and product development.

User Testing 105

User Testing Analytic Tools Research Software Feedback Software 105

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

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Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This process, often undervalued in real-world scenarios, is crucial for understanding user behaviors, needs, and preferences. It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights.

Data Visualization 79

Data Visualization User Testing Research Software Product Research 79

Alchemer Mobile

MAY 10, 2022

From adding features to modifying the user interface, the directions you can take your mobile app are endless. With infinite choices and limited bandwidth, how do you decide what to prioritize when it comes to improving your mobile customer experience? Learning more about your customers is the best place to start.

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User Testing Customer Feedback Customer Experience Feedback Software 260

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. User persona example.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

Userpilot

AUGUST 11, 2022

Since customer success roles are relatively new, companies don’t always have a clear idea of what responsibilities are appropriate for a customer success manager (CSM). Customer success ensures customers get their desired outcome when using your product. Collecting customer feedback and closing feedback loops.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

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Product Research Customer Feedback Data Visualization User Testing 103

UX Planet

FEBRUARY 1, 2024

Project Brief The project involves creating a comprehensive finance management app. It will integrate live shopping updates, investment tracking, credit and debit card transactions from multiple banks, bill management, goals tracking, insurance and loan details, tax calculations, and insights on optimising savings.

Analytic Tools 92

Analytic Tools Data Visualization Research Software Reporting Tools 92

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Pricing-based positioning which emphasizes competitive pricing.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

NOVEMBER 30, 2023

What is the UX research process? It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences.

Product Research 104

Product Research User Testing Research Software Data Visualization 104

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Let’s jump in.

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? Most importantly, how does it benefit your SaaS business? What is SaaS product marketing?

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

SEPTEMBER 5, 2022

Wondering how to ask for customer reviews effectively and get them to respond immediately? Customer reviews play an integral role in any SaaS company’s marketing and customer service efforts. These reviews can directly influence consumer sentiments , attract new customers, and help your product grow.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98