Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 96

Product Marketing Onboarding KPIs User Testing Marketing 96

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.

Vision 300

Vision User Testing Research Software Product Research 300

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?

User Testing 62

User Testing Marketing Research Software Product Research 62

Melissa Perri

JANUARY 4, 2020

Teams and executives turned to data-driven decision making, and the tools and software followed. -- So what does that mean for the next 10 years? Here are my predictions: Strategy and product management will become more connected and synonymous, especially in SAAS/ other software companies. What are your predictions?

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. PMs need to know how to use product analytics tools to gain actionable insights. Conducting market research As a product manager, your job is to shape the product vision and strategy.

Analytic Tools 101

Analytic Tools Research Software Data Visualization Product Research 101

Userpilot

NOVEMBER 20, 2023

While product managers are more customer and business-centric, technical PMs focus on the technical development and implementation of solutions. TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Product vision. Product roadmap.

Analytic Tools 104

Analytic Tools Feedback Software Research Software User Testing 104

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 97

Product Research User Testing Customer Feedback Research Software 97

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 102

ChatGPT Data Visualization Onboarding KPIs Research Software 102

Userpilot

SEPTEMBER 11, 2023

TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. There are different types of product launches. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

SEPTEMBER 29, 2023

In this article, we've got a comprehensive review of the entire product development process. We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. The final step is to launch your product. Ready to get started?

User Testing 104

User Testing Feedback Software Research Software Product Research 104

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

ProductPlan

JANUARY 27, 2022

They’re also investing in activities that help them better understand their market and customers. Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets. Investing in tools for the product team commanded the most significant share of product team budgets in our 2021 survey.

Data Visualization 96

Data Visualization User Testing Product Research Reporting Tools 96

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

SEPTEMBER 20, 2023

A product manager is a strategic role focused on ‘building the right product’ and ‘building the product right’ Product management is a multi-faceted discipline. Userpilot is a helpful tool for both product and project managers. Analyze and report on product success.

Reporting Tools 105

Reporting Tools Customer Experience User Testing Research Software 105

Roman Pichler

OCTOBER 6, 2020

Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Which market and market segment should the product address? What makes the product stand out? Let’s look at timeboxed product discovery first.

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Userpilot

MAY 5, 2022

Product managers monitor and control the product lifecycle while ensuring there is the right corporate environment for its development. Generally, the product manager is responsible for the product strategy while the project manager – for its implementation. What is the product management process?

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 248

Agile Product Research User Testing Feedback Software 248

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Here are two examples to show how this works.

Data Visualization 140

Data Visualization Research Software Customer Experience User Testing 140

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

NOVEMBER 14, 2022

What’s product planning? How do you apply your product management skills and knowledge to build a robust product plan? What tools do you have at your disposal? Product planning focuses on the customer and business outcomes that the product should achieve. What is NOT product planning.

Product Research 98

Product Research User Testing Onboarding KPIs Research Software 98

Roman Pichler

MARCH 14, 2017

It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog. Why didn’t the framework use the term product manager ?

Product Management 257

Product Management Product Manager Research Software Product Research 257

Userpilot

JULY 27, 2023

Product Manager : In charge of creating product strategy and overseeing the design process, among other things. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products. Average salary: $151,254/yr.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

CardBoard

AUGUST 24, 2023

Product Ops is the behind-the-scenes function that streamlines the journey from a product idea to its delivery in the market. Imagine a team that aligns your product strategy with your business goals, fosters communication between different teams, and sifts through data to provide valuable insights.

Data Visualization 52

Data Visualization Product Research Customer Feedback Feedback Software 52

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Goal-setting framework.

Research Software 99

Research Software Analytic Tools Feedback Software User Testing 99

Userpilot

OCTOBER 21, 2022

The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. develop product vision and strategy.

Feedback Software 74

Feedback Software Analytic Tools Research Software User Testing 74

ProductPlan

JANUARY 21, 2022

They’re also investing in activities that help them better understand their market and customers. Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets. Investing in tools for the product team commanded the most significant share of product team budgets in our 2021 survey.

Data Visualization 52

Data Visualization User Testing Product Research Reporting Tools 52

ProductPlan

OCTOBER 11, 2022

According to scrum.org, “ The Product Owner is accountable for maximizing the value of the product resulting from the work of the Scrum Team. Product owners have the following key responsibilities: Ensure the product strategy and vision continually guides the product development team’s execution.

User Testing 52

User Testing Customer Communications Research Software Data Visualization 52

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156

Agile Product Research User Testing Feedback Software 156

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? We’ve handpicked the right survey questions under different research categories to make everything easy. Customer research questions using a welcome screen. Building market survey with Userpilot.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Userpilot

JANUARY 14, 2023

Product success is necessary both for the product manager and for the organization to grow. To build successful products, make sure to align the product strategy with the product vision. Continuous product discovery is necessary to keep up with the changes in user and market needs.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Roman Pichler

JANUARY 9, 2018

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Do Just-Enough Product Discovery Work.

Product Research 156

Product Research Technical Advisors User Testing Research Software 156

Userpilot

AUGUST 13, 2023

Instead of relying solely on your intuition, supplement it with insights from market and customer research or feedback to inform prioritization decisions. A feature prioritization matrix is a product management tool that helps teams decide what features to develop next. What is a feature prioritization matrix?

Data Visualization 97

Data Visualization User Testing Customer Experience Feedback Software 97

UserVoice

JULY 28, 2017

Here’s 3 steps you can take to start tackling your to-do list: Step 1: Get Organized With the Right Tool(s). But if you’re looking to mix up your day-to-day task tools, here are some suggestions. Task Management Tools for Product Managers. Horowitz makes a great point- product managers are in a strategic role.

Research Software 215

Research Software Feedback Software Weak Development Team User Testing 215

Userpilot

JANUARY 31, 2022

These include: Knowing how to carve and clearly communicate a product strategy, and apply strategic thinking when making decisions. Run continuous market research, discovery, and/or user research to better understand how to solve problems. Platform Product Manager. Innovation Product Manager.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98