Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

FEBRUARY 18, 2023

Running a successful product organization is hard. It’s no wonder there are many tools that try to resolve this. But tools alone won’t fix anything and can do the opposite. This mostly happens with products related to the product space itself — products for product managers and product teams.

Data Visualization 136

Data Visualization Customer Communications Feedback Software User Testing 136

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. Since you need the right tools to follow a customer insights strategy.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Research Software 88

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Since they were not planning to win, they were always only half-hearted with their commitment, resulting in a mediocre product and low market share.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

Gocious Blog

AUGUST 3, 2021

If you want your company to grow and expand, the key to success is a solid product strategy. Your product strategy must be flexible and nimble to quickly react to changing market conditions. Our research has found that product managers rarely use specialized tools to set the strategy of their portfolio.

Product Strategy 52

Product Strategy Webinar Strategy Marketing 52

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

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User Testing Data Visualization Feedback Software Research Software 97

ProductPlan

MARCH 23, 2023

If so, chances are you were working without the benefit of a concrete product strategy. Product strategy helps with feeling overwhelmed because it Helps your product team see how your product contributes to your company’s goals. Guides your product decisions. Their product strategy is reactive.

Product Strategy 59

Product Strategy User Testing Feedback Software Strategy 59

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. First, a product strategy is NOT a product roadmap. They still need a reason to exist.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. Even higher-level goals can be refined and detailed.

Vision 104

Vision Product Strategy Strategy User Friction 104

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 91

Product Marketing Onboarding KPIs User Testing Marketing 91

ProductPlan

SEPTEMBER 16, 2021

The roadmap guides and informs everyone involved with the product from ideation to market. Using Your Product Strategy and Product Vision to Plan Your Roadmap. Product strategies must be rooted in the overall vision of the company and product. Product storyline. Static is for suckers.

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Roadmap Product Strategy Data Visualization Strategy 98

Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 96

Feedback Software Analytic Tools B2B Embedded Analytics 96

Product Innovation Educators

JANUARY 4, 2021

Chief Product Officers (CPOs) have many responsibilities, such as mentoring product managers, defining product strategy, leveraging cross-functional resources, developing products to meet an expected schedule, and more. They use tools to help them with these responsibilities. His name is Anup Yanamandra.

Feedback Software 101

Feedback Software Data Visualization Customer Feedback Customer Experience 101

Innovatemap

JUNE 27, 2023

As leaders in innovation, we continuously learn new tools and enhance our skill sets. Innovatemap partnered with Nextech to equip Indiana teachers with the tools and strategies to integrate new tech business practices into their classrooms, empowering them to nurture the digital skills and curiosity of their students.

Product Strategy 52

Product Strategy Research Software Feedback Software Strategy 52

UX Studio: Product Management

SEPTEMBER 29, 2023

Your product strategy is already bulletproof — just make sure you’re not making any of these mistakes. Learn 5 examples from my career where strategy went haywire and my tips on how to avoid these situations. I’m Sándor, a product lead and former product designer with 5 years under my belt.

Product Research 56

Product Research Research Software User Testing Analytic Tools 56

Product Innovation Educators

FEBRUARY 27, 2023

How product managers can get market-driven data to make product decisions quickly This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

Feedback Software 100

Feedback Software Marketing Data Visualization Customer Experience 100

Amplitude

MARCH 9, 2021

Building and executing a product strategy is difficult, to say the least. Forty-five percent of all products fail to launch on time, while 20% of that number fail to meet internal targets. The key to overcoming those statistics is the expectations that your team places upon your product strategy itself.

Customer Experience 59

Customer Experience Product Strategy Data Visualization Strategy 59

The Product Coalition

JULY 28, 2020

According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2B products it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. 55%, and for lead generation websites it is 30%?—?55%.

User Testing 116

User Testing Product Research Product Marketing Testing 116

ProductPlan

JUNE 19, 2020

In our webinar Product Managers: Treat your Strategy as a Product , Hadrien Raffali discusses the importance of tracking market activity and tweaking plans accordingly. Consider: how is your market behaving right now?” What does a Good Strategy Look Like? Companies don’t start with a product strategy.

Product Strategy 86

Product Strategy Strategy Research Software Technical Review 86

Userpilot

DECEMBER 6, 2022

Here are the 2 tools we recommend for tracking product usage: Userpilot and Hotjar. What is product usage data? Product usage data reflects how customers use your software over a given period of time. Perhaps your users interact with your product more during certain seasons or times of the day.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 96

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Amplitude

MAY 30, 2020

The best product strategies exhibit a deep understanding of customers. They reflect how customers get value out of your product. This is true in marketing. And it’s definitely true when it comes to building products that create real, sustainable, profitable growth. What is a data-informed product strategy?

Data Visualization 75

Data Visualization Information Product Strategy Feedback Software 75

ProductBoard

SEPTEMBER 17, 2019

Written by Dan Olsen, Product Management Consultant and Author, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. When Instagram first launched, there were already many photo sharing mobile apps on the market. Why was Instagram’s product so successful?

Product Strategy 75

Product Strategy Framework Strategy Consulting 75

ProductPlan

MARCH 21, 2024

At ProductPlan, we’re committed to empowering product leaders and teams with everything they need to navigate the complexities of the product development lifecycle and ensure they make the right decisions and deliver on strategic initiatives. They’re including AI in their product in a way that solves customer problems.

Reporting Tools 105

Reporting Tools Data Visualization Research Software Feedback Software 105

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?

User Testing 62

User Testing Marketing Research Software Product Research 62

Gocious Blog

OCTOBER 29, 2021

Senior leadership is pressing for more growth, more innovation, more diversification, more market expansion. All of this falls in the lap of product management to figure out the path forward. It is more important than ever for product management to revisit the tools in their proverbial toolbox.

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Roman Pichler

DECEMBER 4, 2023

Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] 2] Before I proceed, let me point out that I am neither a product discovery expert in the sense discussed below nor do I fully endorse the specific approaches created by Marty and Teresa.

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Product Research Product Strategy Strategy Research Software 296

Mind the Product

OCTOBER 1, 2018

Fortunately, there was enough data available on the student population and the market to be able to determine which combinations were the most significant. This is something I’ve personally struggled to do in the past, having wrestled with tools like the Business Model Canvas and Product Vision Board.

Data Visualization 118

Data Visualization Strategy Product Strategy Product Research 118

ProductPlan

SEPTEMBER 13, 2022

As markets mature, the competitive landscape gets crowded. Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Effective product teams position their solutions as market leaders.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. You can sell to the future of where the product is headed.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Userpilot

JUNE 10, 2022

In this article, we’re going to look at some great examples of public product roadmaps, draw out key lessons to apply to your own roadmap, and explore some of the best tools available for building one. Building better products start with crafting meaningful roadmaps that align, inform, and inspire. So let’s dive in!

Feedback Software 52

Feedback Software Roadmap Data Visualization User Testing 52

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.

Vision 300

Vision User Testing Research Software Product Research 300

Userpilot

APRIL 27, 2021

Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! They needed a combination of their own product for personalized video onboarding, Intercom for email automation, a tool for customer segmentation, and another tool to measure the results.

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Analytic Tools Feedback Software Research Software Data Visualization 52