Market Research Messaging Product launches Study 
Userpilot
FEBRUARY 21, 2022
What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.
Roy Madden
JANUARY 29, 2021
A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. Work cross-functionally with teammates across the company to launch new features on time and at a high quality bar.
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The Product Coalition
MARCH 19, 2021
What solution does this product offer? During your target market research, you identified some of the common problems your audience has and how your product might address relevant issues. Here, you’ll want to make sure your product is providing a direct solution to the consumer’s problem.
Userpilot
MARCH 15, 2022
In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. This is where a go-to-market strategy comes in.
PMLesson's Ace the PM Interview
MAY 4, 2022
What is a Product Marketing Manager? A product marketing manager is responsible for determining a product's brand, messaging, and overall position in the marketplace. Product – The focus of this career is bringing products to market.
Userpilot
JUNE 9, 2021
Product Marketers are responsible for defining the whole value prop also before the signup. That can include educational posts and videos focusing on solving specific problems using the product, case studies showing how existing users have achieved success with your product, and writing help docs. Presentations.
PMLesson's Ace the PM Interview
APRIL 25, 2022
Tell me about a time when you influenced a product roadmap. Use data from your experience to talk to the efficacy of a product launch. Result: Within one month of launching the campaign, our branded social media posts about supporting local businesses captured 14 million impressions with an engagement rate of about 1%.
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