article thumbnail

SaaS Product Launch: How to Launch Your SaaS Product Step by Step

Userpilot

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

article thumbnail

How to Use Single Ease Question (SEQ) to Measure Usability

Userpilot

There are some drawbacks to consider, too: subjectivity and limited depth of understanding for complex products. You could do an SEQ after market research , to understand friction points , at vital touchpoints in the journey to understand satisfaction, and after feature launch to understand perceived usability.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Become a SaaS Product Manager Without Experience

The Product HQ

The multifaceted nature of product development forces product managers to familiarize themselves with each phase as well as the best management practices for each one. This is because the products you manage incorporate different types of technologies, each one with its degree of complexity.

article thumbnail

Role of a Product Manager: Unraveling the Key Responsibilities & Role in Business Success

Sequent Learning

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. Tasked with strategizing, planning, and executing product initiatives, they’re the visionary behind the product’s success.

article thumbnail

7 Product Development Questions to Ask Yourself Before Launch

The Product Coalition

What solution does this product offer? During your target market research, you identified some of the common problems your audience has and how your product might address relevant issues. Here, you’ll want to make sure your product is providing a direct solution to the consumer’s problem.

article thumbnail

Feedly is hiring a VP Marketing

Roy Madden

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

article thumbnail

Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

Conduct market research on user needs. Communicate your product’s business case. Provide direction to product development team and oversee progress. Provide marketing support to sales. . Ensure that product specifications are met, and delivered on time and on budget. Develop product-launch plans.