Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

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Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. The last year hasn’t been easy.

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BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. 976-979 (2013) [link].

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Userpilot

JANUARY 9, 2024

SEQ can be administered quickly and efficiently, making it a time-saving option for usability studies. It can be used to measure the impact of design changes or to compare different versions of your product over time. When would you utilize a single ease question template versus other sorts of usability studies? Session replays.

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Data Visualization User Testing Product Research Analytic Tools 103

Alchemer Mobile

JULY 22, 2021

5 ways to increase product adoption. Understand your ideal customer: Identify what type of customer provides the most long-term value to your company and study how they use your product. Designing products for power users or high-value customers will continue to foster those relationships.

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Mind the Product

APRIL 29, 2021

We know that people enjoy product case studies and like learning about what other teams have been through, but it can be hard to find people willing to share. Read more » The post Mind the Product: Surviving 2020 appeared first on Mind the Product. But the truth is, [.]

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Andrew Chen

FEBRUARY 6, 2024

I often joke that by the time there’s a case study about a new marketing tactic or channel, the advantage has already been arbitrage away, and probably no longer works. Examples of products with natural distribution Ideally the product and the distribution hypotheses happen at the same time, and reinforce each other.

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The Product Coalition

MARCH 19, 2021

Note: If there are other products on the market that are similar to your own, ask yourself what makes your product unique or better. How effective is the product? This can be especially helpful if your product is new to the market. But keep in mind, proper planning and execution are key to a successful product launch.

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freshtrax

MARCH 17, 2021

Utilizing online tools, localization agencies, or in person, conduct real interviews with real customers and to create local case studies. to ensure a successful product-market fit. Launched with a Virtual Press Conference. Here are a few tips when launching your virtual press conference. . Do live Q&A via chat.

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Reporting Tools Product Research Research Software User Testing 105

Roy Madden

JANUARY 29, 2021

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. You write exceptionally well (including go-to-market materials and customer case studies). You have experience presenting to analysts and the press.

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Userpilot

JUNE 3, 2022

In this era of product-led growth, product marketing can’t be ignored. SaaS companies are increasingly investing in product marketing to stand out in a competitive market with effective product launches , positioning, and improved product experiences. Then you should listen to this podcast.

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Userpilot

MAY 17, 2022

What are the best channels to announce new products: in-app communication, email, social media, etc? A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. It's not just about writing one product announcement message.

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Usersnap

APRIL 29, 2023

.” “You are a product manager for a company that produces smart home solutions. You want to launch a new feature that makes your products interoperable with products from other manufacturers. Read the following feedback items and find the major pain points that students have with your product.

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Userpilot

JANUARY 3, 2023

Create case studies to social proof the success of existing customers. Creating case studies to showcase client success can make you more trustworthy. You can share your products’ successes through them. Potential customers are more likely to trust you by seeing your products’ benefits. The customer gap.

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Sequent Learning

DECEMBER 20, 2023

Market Analysis and Research : In-depth understanding of the market landscape is a cornerstone of a Product Manager’s role. They delve into market research, analyzing consumer needs, studying competitors, and identifying opportunities for product growth and differentiation.

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Mind the Product

MAY 11, 2018

Ana delves into two case studies from her time at the BBC and Sky, demonstrating the challenges and opportunities she’s worked on in the broadcast industry. BBC Case Study. BBC Store was launched by BBC Worldwide and is the second biggest digital product launched by the BBC after the iPlayer. Sky Case Study.

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Usersnap

JUNE 10, 2021

During the beta test stage, the most common feedback you can expect are bug reports and feature requests.This helps the development team and management team to understand if the product is bug-proof and feature complete. Customer feedback as the source of product solutions. Some customer feedback is very tangible and actionable.

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Intercom, Inc.

DECEMBER 16, 2019

In a study from consulting firm TOPO , marketers reported that ABM improves upsell and cross-sell (81%), lifetime value (80%), and retention rate (75%), as compared to traditional tactics. You might share an overview of your company, dive into specific solutions, or send a case study. Improved customer retention and expansion.

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Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

OCTOBER 16, 2022

Create case studies with relatable problems that attract good-fit customers. Create case studies about your customers. Creating case studies brings customer intimacy benefits in many dimensions. You can host events such as product launch parties or trade shows to gather your customers together.

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Intercom, Inc.

APRIL 5, 2022

According to the results of a commissioned study by Forrester Consulting on behalf of Intercom undertaken in April 2021, Drive Conversational Experiences for a Future-Ready Customer Support Strategy , support leaders claim their teams have 51% less bandwidth today than ever before. Reduces pressure on support teams.

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Userpilot

JANUARY 29, 2024

Perform user research To create truly useful products, you must understand your target users and their needs. You can perform this research by conducting surveys, observational studies, and other forms of research to learn what your competitors are doing right.

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ProductPlan

JUNE 15, 2021

Just 36% of senior product roles are held by women, compared to 64% held by men. . According to a Harvard Business School study, 41% of women leave a decade after starting in tech, compared to 17% of men. . Read what women bring to product management. Studies show that gender diversity in teams produces better results.

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The Product Coalition

JUNE 24, 2020

Core skills There are a set of four key skills that apply to all of the quadrants and that I consider core skills for all product managers. The first of these, which I recently found to be the most important in a study of product professionals , is communication skills. The second is problem-solving.

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Research Software Analytic Tools Product Research User Testing 148

ProductPlan

AUGUST 10, 2022

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

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Roy Madden

FEBRUARY 11, 2021

Case Study. Since we track market sectors, news about the latest funding rounds, and product launches, we have been able to identify new companies worth looking at through our Feedly Feeds. With the Business Event skill, Leo looks for mergers & acquisitions, new product launches, or fundraising events.

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Research Software Customer Experience Analytic Tools User Testing 75

Department of Product

JULY 29, 2022

Product Positioning – Case Study – Arcimoto Arcimoto (NASDAQ: FUV) is an electric vehicle company based in Eugene, Oregon. Arcimoto calls this eTrike the Mean Lean Machine (MLM) with a target product launch in Q4 of this year (2022). Sign up for the weekly Product Briefing.

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Product Management Unpacked

AUGUST 17, 2018

. • Ensure that product specifications are met, and delivered on time and on budget. Develop product-launch plans. In fact, a recent Pendo study revealed that 60 percent of product leaders actually come from a business background. The skill sets you need: Have you got what it takes?

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User Testing Product Research Research Software Reporting Tools 105

Product Innovation Educators

FEBRUARY 28, 2022

Studies have shown that the better the story (meaning the better it follows the rules), the more likely someone will see themselves in the story—that’s called narrative transportation. I know we have a better product, but this makes us feel frustrated. Every good story has seven elements or plot points. But guess what?

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Framework Transportation Marketing Product Management 87

The Product Coalition

FEBRUARY 5, 2021

This is a free sample story from my book The Making of Product Managers. Negar studied marketing in university and later worked as a Marketing Executive at a professional association. Then she decided to acquire technical skills in web development to get closer to the product development process.

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Revulytics

JANUARY 17, 2020

For instance, almost immediately after a new product launch, software companies issue patches to shore up development and security bugs that are spotted by users. The 2018 BSA study estimated a malware attack can cost a company an average of $2.4 million and about 50 days to resolve.

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Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. It is a detailed plan that helps you figure out the right way to launch. Let’s get started! This is where a go-to-market strategy comes in.

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Research Software Strategy Customer Experience User Testing 92

Intercom, Inc.

OCTOBER 2, 2018

Typographical studies. We also have the ability to curate custom content groupings – that might relate to a product launch or announcement, or it could just be our latest thinking on a topic like chatbots. Homepage design explorations. Evolution of the navigation.

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Blog User Testing Customer Experience Research Software 162

Mixpanel

DECEMBER 7, 2021

Sometimes, the business-case proof you need can be found from just a few customers, whether through conducting small UX studies and focus groups, reading colorful customer support tickets, or by actively dog-fooding and testing nightly-builds of your pre-released product. Mo is a former product manager turned data nerd.

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Gainsight

JANUARY 20, 2023

Create a More Efficient Approach to Securing Contract Renewals According to a study by Bain & Company , just a 10% increase in customer retention yields a 30% rise in the value of the company. This stat emphasizes why churn prevention has always been a key focus for CS teams.

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PMLesson's Ace the PM Interview

DECEMBER 11, 2018

Do you know how data informs product decisions? User Studies. How does your design experience relate to product launches? Have you collected data for qualitative or quantitative research ? Do you know how to use this feedback to inform decisions? Market Research. Do you know how to conduct market research? Many more.

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Userpilot

MARCH 8, 2021

In this post, we’re talking to Margaret about her journey from product management to building her own product, the challenges she experienced, and her product vision. First of all, could you tell us a few words about how you ended up becoming a product manager? Hi Margaret.

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Mixpanel

OCTOBER 6, 2022

That’s why I’d imagine you see things like case studies, a crips onboarding flow, and templates. Marketing strategy rolls out of this fundamental product metric. Marketing can take the pressure off of product launch timelines. Engineering estimations. The two scariest words in tech.

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