Andrew Chen

FEBRUARY 6, 2024

I often joke that by the time there’s a case study about a new marketing tactic or channel, the advantage has already been arbitrage away, and probably no longer works. Examples of products with natural distribution Ideally the product and the distribution hypotheses happen at the same time, and reinforce each other.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Userpilot

JANUARY 3, 2023

You can convert qualified leads into customers and brand advocates with the right qualification strategy. Create case studies to social proof the success of existing customers. Creating case studies to showcase client success can make you more trustworthy. You can share your products’ successes through them.

User Testing 95

User Testing Feedback Software Research Software Customer Experience 95

Userpilot

OCTOBER 16, 2022

Create case studies with relatable problems that attract good-fit customers. Create communities around your brand to connect directly with customers. When customers feel understood and aligned with your product and brand values, your sales will increase—and thus, your conversion rates. Product adoption rate.

User Testing 96

User Testing Feedback Software Research Software Analytic Tools 96

Userpilot

MAY 17, 2022

A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. Launch announcements are an integral part of any SaaS product release strategy because it helps create desire by preparing the market for your launch.

Research Software 94

Research Software Onboarding KPIs Product Research User Testing 94

Userpilot

JANUARY 29, 2024

Perform user research To create truly useful products, you must understand your target users and their needs. You can perform this research by conducting surveys, observational studies, and other forms of research to learn what your competitors are doing right. Give users ownership over their experience as they navigate your SaaS app.

Feedback Software 102

Feedback Software Analytic Tools Research Software Data Visualization 102

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years.

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

Userpilot

JUNE 3, 2022

In this era of product-led growth, product marketing can’t be ignored. SaaS companies are increasingly investing in product marketing to stand out in a competitive market with effective product launches , positioning, and improved product experiences. Best product marketing tools.

Research Software 90

Research Software Analytic Tools Feedback Software Data Visualization 90

Usersnap

APRIL 29, 2023

In our prompts, we’ve included a few key details, such as the job title , project description , product or company description , competing or similar brands , and the request. ” “You are a product manager for a company that produces smart home solutions. Write a go-to-market plan.”

ChatGPT 105

ChatGPT Feedback Software Artificial Inteligence Reporting Tools 105

Mind the Product

MAY 11, 2018

Ana delves into two case studies from her time at the BBC and Sky, demonstrating the challenges and opportunities she’s worked on in the broadcast industry. BBC Case Study. Complexities of Starting From Scratch in an Established Brand. Sky Case Study. Innovation was the name of the game in this case study.

Workshop 72

Workshop Naming Customer Experience Product launches 72

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Mixpanel

OCTOBER 6, 2022

After eight years (and with gratitude for the stellar product leads I’ve worked with), I’d like to share a handful of key learnings and collaboration points that made our product, brand, and teams sing. Our customer doesn’t care what’s Product and what’s Marketing. Engineering estimations. The two scariest words in tech.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

ProductPlan

APRIL 27, 2022

For these reasons, starting a greenfield project will require much more upfront work from the software product team and more coordination across the company. Despite the additional work and risk of launching a brand-new project, many teams eagerly seek these opportunities for several reasons. If you do: ouch, right?

User Testing 40

User Testing Research Software Feedback Software Customer Experience 40

Revulytics

JANUARY 17, 2020

For instance, almost immediately after a new product launch, software companies issue patches to shore up development and security bugs that are spotted by users. This impacts the end users immediately but can also damage the software vendor’s brand reputation. million and about 50 days to resolve.

Analytic Tools 70

Analytic Tools Reporting Tools Software Review Systems Review 70

Intercom, Inc.

OCTOBER 2, 2018

A cross-functional team – comprising members of our internal Brand Design and Content teams along with our digital agency and WordPress expert, 10up – set about researching and analyzing how people were using our existing blog and what they might want from a new one. Typographical studies. Explorations of the color palette.

Blog 162

Blog User Testing Customer Experience Research Software 162

Centercode

DECEMBER 17, 2020

And with many of us spending a lot more time at home, consumers are bringing more of these complex products into closer quarters, increasing the demand for products that interact seamlessly with each other and stay in sync even as iterations and updates occur across their tech ecosystems. Whether or not the brand is “high-end.”

User Testing 59

User Testing Customer Feedback Product Research Reporting Tools 59

PMLesson's Ace the PM Interview

APRIL 25, 2022

Use data from your experience to talk to the efficacy of a product launch. What's your favorite brand and why? First, ask your interviewer if they'd like you to focus on a brand in the same space as them or any brand you like. Your interviewer wants to know how you think about branding.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. It is a detailed plan that helps you figure out the right way to launch. Let’s get started! This is where a go-to-market strategy comes in.

Research Software 83

Research Software Strategy Customer Experience User Testing 83

Product Innovation Educators

FEBRUARY 28, 2022

Studies have shown that the better the story (meaning the better it follows the rules), the more likely someone will see themselves in the story—that’s called narrative transportation. I know we have a better product, but this makes us feel frustrated. Create a Brand Script. Guide: I totally get it. But guess what?

Framework 87

Framework Transportation Marketing Product Management 87

Mind the Product

OCTOBER 17, 2019

That means two part-time stakeholders, and a full-time team made up of: one product owner, one delivery lead, one brand designer, one user experience designer, one product designer, one tech lead, two engineers, one test lead. Using Lean branding, we created and tested a new brand in just a day. Limit scope.

User Testing 78

User Testing Research Software Feedback Software Product Research 78

Sachin Rekhi

OCTOBER 10, 2018

Instead of simply providing a tell-all about your product, the best marketing taps into the natural human tendency to want to learn and understand something that is not fully revealed. He shares a great case study at Square: a few years back, Square pioneered finger-based signatures in their cash register experience.

Data Visualization 86

Data Visualization Customer Experience Customer Feedback User Testing 86

ProductPlan

AUGUST 10, 2022

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

Product launches 59

Product launches User Testing Management Management 59

The Product Coalition

FEBRUARY 1, 2016

While there is much collateral available on the strategy of new customer acquisition, implementing that strategy takes a concerted effort within the organization to ensure that new product launches are successful and the target growth rate is achieved. Determine if the product concept solves biggest problems that customers face.

Product Research 60

Product Research User Testing Customer Experience White Paper 60

Alchemer Mobile

OCTOBER 9, 2018

Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT. Christopher: Yeah.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

PMLesson's Ace the PM Interview

MAY 4, 2022

What is a Product Marketing Manager? A product marketing manager is responsible for determining a product's brand, messaging, and overall position in the marketplace. Product – The focus of this career is bringing products to market. This includes market research and launch strategies.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 97

Userpilot

JANUARY 25, 2021

The 80 by 20 concept can be used for a variety of business cases but for product marketing, it means that your ideal user will represent 20% of your user base, use 80% of your features, and account for 80% of your revenue. These are the users who understand your product and are willing to open their wallets to use it. Favorite Brands.

Analytic Tools 55

Analytic Tools Research Software User Testing Customer Experience 55

The Product Coalition

FEBRUARY 5, 2019

For sure, joining a group of product professionals in your town can help you start building your community. 29 Product Leaders You Must Follow Julie Zhuo is Product Design VP at Facebook. She studied Computer Science at Stanford and joined the company in its early stages, way back in 2006. Can you find your name?

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

Mind the Product

MAY 2, 2017

I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious. At the same time, you could also look at this as a very different sort of MVP — a brand experiment, as it were. Scarcity Amplifies. Is it Good? Does it Matter?

KPI 85

KPI User Testing Customer Experience Product Research 85

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 86

Feedback Software User Testing Product Research Strategy 86

Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams would have to know all the technical details of your SaaS product, its competitors and be able to understand and predict industry trends. Moreover, you can customize the color theme for your experiences to suit your brand image.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Product Talk

MAY 3, 2023

If your product is brand new and you think you have no competitors, expand your understanding of competitors. There may be no other software product that does what you do, but if your product solves a problem that is real, there are people solving that problem today. Every day, products launch on Kickstarter.

User Testing 214

User Testing Product Research Testing Feedback Software 214

Userpilot

FEBRUARY 17, 2021

What: This virtual experience brings together each key member of product teams from UX, Design, and Dev to build better products. It includes inspiring case studies to discover the practices of visionary teams across the world. Real-world advice on how to scale product teams and networking events to meet like-minded experts.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

OCTOBER 6, 2022

According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Creating customer experiences that consistently meet and exceed their expectations is a huge differentiator in a customer-centric market where they can easily switch to another brand.

Customer Communications 81

Customer Communications Feedback Software Research Software Analytic Tools 81

Bain Public

JANUARY 11, 2022

As such their problems revolve around the product not containing the right features which will allow them to qualify prospects. The marketing team problems revolve around the product not being the number one lead magnet it should be (e.g. You engage with support and sales and eventually, the product will launch.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Userpilot

NOVEMBER 18, 2021

While in-app notifications are the most common, others like social media, emails, press releases, etc can also be great methods depending on the goal you hope to achieve with your feature/ product launch. Make sure to stay aligned with your brand design so your message is easily recognizable. New product launch release notes.

Feedback Software 81

Feedback Software Product Research User Testing Customer Experience 81

Mixpanel

FEBRUARY 23, 2021

And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. You can’t sell a product without delivering value to users who know they want your product to begin with. It makes sense intuitively. Earlier, squishy. And a keyword here is organic.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

FEBRUARY 20, 2020

First of all…how is product marketing different from traditional marketing? … They also promote a company, its brand and ensure the consistency of the marketing message. In the product marketing paradigm – happy customers drive new customer acquisition through the word of mouth. Overseeing product launches.

Feedback Software 83

Feedback Software Research Software Product Marketing User Testing 83