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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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How Generative AI is Opening Up New Horizons for Branding Strategies

freshtrax

The rapid evolution of generative AI is revolutionizing branding strategies. More than just a technological tool, this evolution is having a profound impact on marketing approaches and brand storytelling. Generative AI is redefining brand identity and adding a new dimension to customer relationship building.

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Studying Users Who Switch Products? Try Jobs to Be Done

dscout People Nerds

Qualitative research tools and services for product, innovation, CX, and brand. Meet the people that matter to you in the moments that matter to them.

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3 vanished U.S. brands whose businesses live on in the Japanese market

freshtrax

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Could the Japanese market offer a second chance for foreign brands? As in the case of b8ta, there are several other Bon Jovi-like “Big in Japan” brands with some very interesting stories.

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Omnichannel is Multichannel 2.0

With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. A unique case-study, complete with hard metrics and step-by-step process breakdown. Multichannel and omnichannel marketing are not the same.

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

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Creating Solutions for COVID-19 Frontliners – a Case Study

Mind the Product

For those researchers, it was like having a brand new recipe to cook, without knowing most of the ingredients. If you have a story or case study to share, we’d love to hear from you. The post Creating Solutions for COVID-19 Frontliners – a Case Study appeared first on Mind the Product.

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Research Study: Customer Perceptions of the Community Experience

Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the “want behind the want” by asking if customer expectations around CX align with community offerings. What do consumers expect when it comes to CX?

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5 Key Elements for Building a Successful Data-Driven Product

Leading brands and local businesses alike are tapping into varied business and consumer data to power their products and meet consumers’ ever-evolving needs. Real-world case studies from companies who license data to fuel industry-leading products. The criteria you should use to vet available data sources.