UX Planet
JANUARY 16, 2024
By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.
UX Studio
APRIL 25, 2019
Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Product Management Unpacked
MAY 13, 2020
McElroy proposed how P&G brands could be managed more effectively by creating a new management role for people who would be accountable for particular products, rather than business functions. His new product-centric approach called for dedicated teams, focused around a particular brand, each led by a brand man.
Business of Software Conference
JULY 19, 2023
As this week sees the release of the Barbie movie starring the fabulous Margot Robbie (and Ryan Gosling) BoS is going pink for the day to celebrate this iconic brand and – more importantly – the savvy business model behind it.
Gainsight
JANUARY 18, 2024
The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? And the same study found that CX is the top business priority for companies over the next five years!
Intercom, Inc.
OCTOBER 22, 2020
Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. times more revenue than their competitors.
The Product Coalition
AUGUST 23, 2023
Purpose is the secret behind successful products According to studies, including those from Accenture, products with a purpose outperform those without one. A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality.
Expert insights. Personalized for you.
97 
Let's personalize your content