Business of Software Conference

MAY 18, 2023

Defining the problem does not give you a differentiated starting point – you’re defining the problem the same way as your competitors. The problem is not your differentiation. Your differentiating thing is your insight – why did we build it the way we built it? What’s your differentiated value?

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Product Management Unpacked

MAY 13, 2020

This approach not only gave the brand man — eventually the brand manager — ownership of a given brand, but it also allowed P&G to better differentiate the various brands in its portfolio. His new product-centric approach called for dedicated teams, focused around a particular brand, each led by a brand man.

Reporting Tools 173

Reporting Tools Research Software Technical Review User Testing 173

UX Planet

JANUARY 24, 2024

In your case studies, steer clear of generic solutions. Mastering “Real Storytelling”: The New Age of Case Studies Now, the design process is common knowledge. The differentiator? Do : On your landing page, balance simplicity with creativity. Don’t: Avoid the pitfall of cramming your portfolio with every academic project.

UX 88

UX Data Visualization Feedback Software Customer Feedback 88

UX Studio

MAY 24, 2019

In this case study we’ll introduce the methods we used in our UX design process to make a complex system more user-friendly. This insight led us to investigate different user needs and workflows in smaller and bigger companies and differentiate two main use cases. Redesigning information architecture in UX projects can come with risks.

Research Software 46

Research Software Feedback Software Information UX 46

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? And the same study found that CX is the top business priority for companies over the next five years!

Education 52

Education Customer Experience Data Visualization Advertising 52

UX Studio

APRIL 25, 2019

It can differentiate you from the competition, project positive feelings or make it easier for customers to remember and choose your product over others. Case study: How we conducted brand research on our UX studio brand. The post How to Conduct a Brand Research – Practical Guide with a Case Study appeared first on UX Studio.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Business of Software Conference

JULY 19, 2023

So how has Barbie successfully integrated software technologies into its marketing campaigns and adopted innovative business models, making her an inspiring case study for businesses looking to learn from their strategies?

User Friction 98

User Friction Customer Feedback Advertising Differentiation 98

Product Innovation Educators

JULY 19, 2021

Today we are talking about a recent study that gives us insights into what’s going on in product management and product management teams. For several years, our guest has conducted the Study of Product Team Performance. 2:08] What is the purpose of the Study of Product Team Performance and how was it different this year?

Product Research 105

Product Research Research Software Product Management Product Manager 105

Mixpanel

SEPTEMBER 22, 2020

We wanted to expand as far as we could while being reasonably sure that users could differentiate these segments from one another. Our previous palette was bright, but in order to expand the palette, it’s important to use varying tints and shades to provide better differentiation across the board. Contrast studies.

Differentiation 104

Differentiation Vision Customer Experience Branding 104

Haines-Group

DECEMBER 28, 2023

But the process can be daunting- designing the study, gathering the resources, then spending the time required to pull it off - my God the time! Understanding the “why” fuels your ability to solve customer problems at their root in highly differentiating ways. All these perceived necessities tend to hold us back.

Customer Feedback 78

Customer Feedback User Testing Customer Experience Product Research 78

The Product Coalition

DECEMBER 10, 2020

While it is not a book on strategy per se , the deep understanding of how you will create a differentiated value proposition is the basis for creating a strategy that focuses on generating it. Understanding Michael Porter Porter is a well-known strategy guru who published 20 books and numerous articles.

Differentiation 120

Differentiation Books Strategy Product Strategy 120

Intercom, Inc.

OCTOBER 22, 2020

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. times more revenue than their competitors.

Data Visualization 218

Data Visualization Reporting Tools Customer Experience Customer Feedback 218

The Secret PM Handbook

SEPTEMBER 16, 2016

Why my product is a better choice for you (the differentiators). For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. Study up on mental models. What are the four components? Who the product is for (the market). What the product is (the category).

Product Management 275

Product Management Product Manager Product Research User Testing 275

Userpilot

FEBRUARY 26, 2024

Thanks to them, SaaS companies can better tailor their messaging and differentiate based on the preferences of various prospect segments at different funnel stages. For example, viewing 3 BOFU blog posts and 3 case studies could indicate that the prospect has reached the consideration stage. User persona examplerce: Miro.

Analytic Tools 103

Analytic Tools Data Visualization Feedback Software Research Software 103

UX Planet

JANUARY 22, 2024

Pepper.com conducted a study comparing product prices on Amazon and the top 10 e-commerce countries and showed the results. These two brands own almost half of the online market, so it can be clearly observed that it is difficult for small merchants to differentiate. (de.statista.com) Germans are pragmatic and enjoy bargaining.

Customer Experience 84

Customer Experience Differentiation Books UX 84

The Product Coalition

AUGUST 23, 2023

Purpose is the secret behind successful products According to studies, including those from Accenture, products with a purpose outperform those without one. A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality.

Weak Development Team 140

Weak Development Team Customer Experience Technical Review Customer Feedback 140

Product Innovation Educators

FEBRUARY 7, 2022

He originally studied electrical engineering at Stony Brook in New York, a highly rated engineering school. Look for product differentiation that you can keep exclusive. If you can differentiate your product in a way your competition cannot because you own the IP, you have an advantage.

Artificial Inteligence 93

Artificial Inteligence Product Management Product Manager Differentiation 93

Usersnap

JULY 16, 2021

We will cover study templates, focuses, and trajectory among other facets. Soon after, its studies also focused on service expansions and acquisitions. Researchers must ask themselves several immediate questions: What market segments should studies focus on? How will the study reach participants and interest them?

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

Product Management University

OCTOBER 7, 2019

In this day and age where buying decisions are 50-80% made (depending on the study) before prospects ever engage, establishing an immediate emotional connection is a must. Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds.

Positioning 100

Positioning Differentiation Product Management Product Manager 100

Intercom, Inc.

SEPTEMBER 22, 2022

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. Evaluation criteria.

Reporting Tools 104

Reporting Tools Naming Artificial Inteligence Differentiation 104

Alchemer Mobile

NOVEMBER 27, 2022

There could be many apps available in the market that resemble your app, so it is critical to differentiate your app from your competitors. . In fact, TUNE conducted a study of the top 25 ranking positions and found that apps with a relevant keyword in their title ranked, on average, 10.3% higher than apps without a title keyword.

Research Software 147

Research Software User Testing Download Customer Experience 147

Intercom, Inc.

DECEMBER 1, 2021

Study any sales coaching blog, podcast, or book and you’ll find plenty of advice on the best ways to coach your sales reps: join their calls, listen to recordings, apply a framework … the list goes on. High-quality emails are a differentiator. As a sales manager, the most impactful thing you can do is coach your team.

Framework 118

Framework Weak Development Team Technical Review Feedback Software 118

DISQO

DECEMBER 30, 2017

We want to change that paradigm and be a partner – that’s what drives truly differentiated value to our members.”. The post Case study: How Alpha enables Aetna to make smarter business decisions and innovate faster appeared first on Alpha.

Feedback Software 49

Feedback Software User Testing Healthcare Systems Review 49

Intercom, Inc.

JUNE 19, 2018

They use service as a differentiator and focus as much on the post purchase experience as the purchase decision to increase customer loyalty and retention – just like luxury hotels and car manufacturers have done for decades. Forward thinking companies are starting to make service a part of their product, with messaging at the core.

Reporting Tools 216

Reporting Tools Research Software User Testing Customer Experience 216

Mind the Product

DECEMBER 26, 2019

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. The solution required a pivot and a focus on their competitive differentiators as well as new geographical targets.

User Testing 99

User Testing Customer Experience Marketing Research Software 99

Usersnap

APRIL 12, 2019

We will cover study templates, focuses, and trajectory among other facets. Soon after, its studies also focused on service expansions and acquisitions. Researchers must ask themselves several immediate questions: What market segments should studies focus on? How will the study reach participants and interest them?

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Sequent Learning

DECEMBER 20, 2023

They delve into market research, analyzing consumer needs, studying competitors, and identifying opportunities for product growth and differentiation. Market Analysis and Research : In-depth understanding of the market landscape is a cornerstone of a Product Manager’s role.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Pragmatic Marketing

DECEMBER 3, 2019

There is a vast breadth of research that can inform product decisions, Sarkar said, outlining a three-pronged process : category-segmentation, longitudinal and life-cycle studies. Longitudinal studies are valuable in understanding the qualitative types of behaviors and emotions over long periods of time.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

There is a vast breadth of research that can inform product decisions, Sarkar said, outlining a three-pronged process : category-segmentation, longitudinal and life-cycle studies. Longitudinal studies are valuable in understanding the qualitative types of behaviors and emotions over long periods of time.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

The Product Coalition

AUGUST 8, 2023

The product or services you provide should have a uniqueness that differentiates your business from others. Market analysis and study help you to gain knowledge about the requirements of the customers, which you can use to modify your initial product.

Banking 114

Banking Government Finance Naming 114

Userpilot

APRIL 2, 2024

It helps you guide product development, identify features that drive more engagement , create case studies, and improve customer service. Finding case studies from power users that can help you increase product adoption. This way, tailor product development towards meeting the needs of ideal customers. How to identify power users?

Customer Feedback 52

Customer Feedback Customer Experience User Testing Feedback Software 52

DISQO

DECEMBER 30, 2017

We want to change that paradigm and be a partner – that’s what drives truly differentiated value to our members.”. The post Case study: How Alpha enables Aetna to make smarter business decisions and innovate faster appeared first on Feedback Loop.

Feedback Software 40

Feedback Software User Testing Product Research Healthcare 40

DISQO

DECEMBER 30, 2017

We want to change that paradigm and be a partner – that’s what drives truly differentiated value to our members.”. The post Case study: How Alpha enables Aetna to make smarter business decisions and innovate faster appeared first on Feedback Loop.

Feedback Software 40

Feedback Software User Testing Product Research Healthcare 40

DISQO

DECEMBER 30, 2017

We want to change that paradigm and be a partner – that’s what drives truly differentiated value to our members.”. The post Case study: How Alpha enables Aetna to make smarter business decisions and innovate faster appeared first on Alpha.

Feedback Software 40

Feedback Software User Testing Healthcare Systems Review 40

Intercom, Inc.

AUGUST 17, 2021

But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough. For years, customer support was seen as a cost center, not a value driver – a necessary response to inevitable customer questions or frustrations.

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

Userpilot

NOVEMBER 30, 2023

Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. Study successful products from international markets to see if you can replicate their success in your local market. Such insights are invaluable.

User Testing 103

User Testing Data Visualization Feedback Software Research Software 103

Strategyzer

SEPTEMBER 9, 2019

In our upcoming book, The Invincible Company , we investigate a series of business model mechanics that have propelled companies to success.

Differentiation 40

Differentiation Books 40