UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. It illuminates your target audience, their pain points, and desires. This belief makes you disregard market research because you feel you already know everything customers want.

Branding 93

Branding User Testing Product Research Data Visualization 93

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. The 3 best tools are Userpilot , Baremetrics, and Segment.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing. Let’s get started!

User Testing 98

User Testing Product Research Messaging Data Visualization 98

Userpilot

JANUARY 22, 2024

To create a go-to-market strategy, you’ll need to identify your target market, craft your value proposition , master your product’s strategic positioning and messaging , and decide on your marketing channels. This means collecting feedback data to measure customer satisfaction.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

JULY 18, 2023

The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money. A project management tool enables effective planning and execution of product initiatives. Best product management software tools.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

Userpilot

APRIL 29, 2024

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. Let’s dive in!

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. Evaluate the impact of your product and marketing strategies in increasing customer satisfaction.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market research focuses on the wider market situation.

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Ronke PM

OCTOBER 5, 2023

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

MARCH 9, 2023

TL;DR Product-market fit is where your company’s target customers purchase, use, and speak about the business’s product enough that it grows and is profitable. You can use forms for potential and existing customers to sign up as beta testers to determine if the product/feature has a demand.

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

JUNE 20, 2023

As a product manager, how can you effectively validate ideas and build a successful product that delights users? We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. In step 3, you need to define your target audience and create user personas. Goal setting framework.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A PMM needs to be aware of several key metrics and KPIs , including acquisition cost, activation , conversion , NPS , adoption , and customer lifetime value. Who is a product marketing manager?

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development. Are you ready for the deep dive?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. Product design team: Your user-centered design experts will gather early feedback about product concepts and help solve an existing customer problem.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Brainstorm ideas on how to solve customer problems in an innovative way and validate them. Online analytics is a good start.

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. A marketing experiment is a type of market research to validate the effectiveness of an existing marketing strategy or discover a new one.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

JUNE 14, 2023

Looking to leverage the product feedback survey template to gather valuable insights from your customers? You want to ask the right questions in the right way to extract meaningful user sentiment insights. TL;DR A product feedback survey is a structured tool for gathering customer feedback on products or services.

Product Research 98

Product Research Feedback Software User Testing Customer Feedback 98

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

FEBRUARY 21, 2022

During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. The post-launch phase is all about user onboarding.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

ProductPlan

JANUARY 27, 2022

They’re also investing in activities that help them better understand their market and customers. Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets. Investing in tools for the product team commanded the most significant share of product team budgets in our 2021 survey.

Data Visualization 89

Data Visualization User Testing Product Research Reporting Tools 89

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Choosing the right tool to work with can make your life easier. What are their challenges and pain points ?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

OCTOBER 10, 2022

Product marketing involves bringing a product to market and aligning its messaging with customer needs. Whereas traditional marketing focuses on customer acquisition alone, product marketing drives everything from acquisition to activation , adoption, and retention. Roles of a product marketer.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

MARCH 15, 2022

Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases. They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. GTM strategy.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

JANUARY 14, 2023

Tracking product usage gives you an objective view of user engagement and allows you to improve it with in-app messages. To choose the best in-app experiences for your users, A/B test them. Specifically, it needs to address relevant user pain points , needs, and desires. Book the demo!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98