Market Research Policies Positioning Research Software 
Userpilot
JANUARY 23, 2024
Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.
Userpilot
DECEMBER 9, 2021
In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important?
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The Product HQ
JUNE 1, 2024
Data was becoming necessary for their product roadmap, executive-level decisions, and information on their paid marketing campaigns. However, nobody was responsible for developing data solutions for analytics operations, scalability, and accessibility for internal data consumers.
Intercom, Inc.
JANUARY 14, 2021
With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.
Userzoom
DECEMBER 17, 2019
Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.
Generation Focus
APRIL 7, 2019
If you have ever needed to recruit technical profiles for research, then you probably know that this is a challenging group to reach. Why technology professionals are hard to recruit: One of the main reasons it's difficult to recruit people who work in tech is that they tend to lead busy lifestyles.
PMLesson's Ace the PM Interview
APRIL 6, 2020
Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. You may also be able to do a bit of competitor research.
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