Market Research Positioning Product Marketing Webinar 
Userpilot
JULY 31, 2023
What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.
Userpilot
OCTOBER 10, 2022
Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!
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Userpilot
SEPTEMBER 14, 2022
In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.
The Product HQ
FEBRUARY 1, 2023
Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.
Userpilot
JANUARY 17, 2024
The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Optimizing your marketing strategy to cut costs. Constantly perform market research to identify expansion opportunities.
Userpilot
JULY 23, 2023
An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. It takes charge of product launches and initiatives too.
Userpilot
NOVEMBER 2, 2022
When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?
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