The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.

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Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. Check out our list!

Feedback Software 75

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The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. Well, you’re in the right place.

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Userpilot

APRIL 6, 2023

Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. In this article, we look at different ways for product managers to avoid falling into the overengineering trap. Your product may wow users with its fancy features to start with.

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Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

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Usersnap

MAY 19, 2022

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). Everyone is going to love it.

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Userpilot

JULY 27, 2023

Engineering Manager: In charge of planning, designing, and overseeing projects. They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Come up with product and new feature ideas.

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Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

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Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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Userpilot

APRIL 1, 2022

What does the SaaS product localization process involve? How can product managers prepare products for expansion into other markets? Product localization makes the product accessible to users in foreign markets with different languages and cultures. Payment System Localization.

Research Software 98

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Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. Sales data insights.

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Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. Product Team Roles.

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Analytic Tools Feedback Software Research Software Product Research 98

Revulytics

OCTOBER 19, 2017

As product managers, we may sometimes feel as though communicating our roadmap strategies and recommendations to those who sit outside of the immediate team – sales, marketing, and other executive stakeholders – resembles Catmull’s first characterization of the unhealthy culture.

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The Product Guy

OCTOBER 9, 2018

Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.

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The Basics of Product Management

MAY 24, 2020

The acronym also stands for system development life cycle. The system development life cycle phases are also the same as the software development life cycle phases. The system development life cycle phases are shown in the diagram below. As a Product Manager, this is probably the most important phase for you.

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Under 10 Consulting

MAY 10, 2020

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. Requirements.

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UX Studio: Product Management

MARCH 19, 2021

Speed to market. and so on… Let’s be honest, it is really challenging for a product manager to decide and find the right mix of features to push through design and development. How might we get closer to the market and the users, while we need to move fast and rely on internal prioritization? What competitors have.

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Userpilot

JUNE 12, 2024

Manage paid advertising budgets to ensure efficient and effective use of resources. Conduct market research to stay ahead of industry trends and competitor activities to improve acquisition efforts. Support product marketing initiatives by identifying and targeting key user segments while working with other teams.

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Centercode

APRIL 1, 2021

Investing in product analytics, quality testing, user experience, and market research are absolutely essential to building a good product. But delivering a great product? Conduct Research by Testing Competitors’ Products. Prioritized Ideas Drive Product Roadmaps. No problem.

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Userpilot

OCTOBER 13, 2022

What is product parity? How can product managers avoid building parity products? We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product-market fit is a good indication of how competitive your product is.

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The Product Coalition

NOVEMBER 26, 2019

Managers and product managers are often frustrated by the apparent lack of care the development team is showing for the needs of the business. When a long-awaited product or feature finally launches, it often comes well short of the needs. For many organizations the solution is product management.

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Obo

JANUARY 23, 2019

We recently ran Obo’s beta program with a range of tech companies to validate that the Obo product decision system helps product teams to manage their Feature Funnel™, validate assumptions with data, prioritize features, and model “what if” product plan scenarios. The beta data is in!

Feedback Software 40

Feedback Software Research Software Analytic Tools Product Research 40

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

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Feedback Software Analytic Tools Research Software Customer Experience 98

Product Bookshelf

JANUARY 24, 2017

Fradin leads Spice Catalyst , a consulting company that provides product management and product marketing online courses and bootcamps. Fradin worked at both HP and Apple when the product management role was first being defined and has some interesting observations from his time at those companies.

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Research Software Analytic Tools Data Visualization Product Research 48

Under 10 Consulting

MARCH 7, 2019

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. Requirements.

Reporting Tools 40

Reporting Tools Research Software Analytic Tools Data Visualization 40

Userpilot

MAY 13, 2021

Product intelligence helps product marketers use data to better understand consumers’ relationships with the products they love using. Any company that sells products can choose to use product intelligence, but the three most common groups are product marketers, product managers, and product designers/engineers.

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Analytic Tools Research Software Feedback Software Data Visualization 52

People-First Product Leadership

SEPTEMBER 17, 2023

A new product manager is joining my team in a few weeks. Around the same time a product management mentee I advise through the First Round Fast Track program asked how to best “onboard” their new manager. Sign up for internal training that covers company-wide policies and systems.

Research Software 52

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Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS.

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Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Specify product vision and create the product strategy.

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Bain Public

AUGUST 13, 2019

The following article shows a break-down explaining this process and how product managers can strategically take the right decisions. The Role of the Product Manager The role of a product manager is becoming more and more strategic. Which competitors threaten your business?

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Usersnap

MARCH 19, 2019

As a product manager or a SaaS company owner, what is your main drive in building new products? Should the Voice of Customer influence product development? Many software and internet companies with great product ideas and rocket high initial growth rates have failed to achieve product/market fit.

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Userpilot

NOVEMBER 18, 2021

So if a manager were looking at project management software, they might experience the Aha Moment as early as the market research phase, but Activation would only come after they've assigned their first task to a team member. Rookie product marketers sometimes think that the Aha Moment is a one-and-done thing.

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Analytic Tools Research Software Feedback Software User Testing 98

Userpilot

MARCH 4, 2021

In the product-led era, listening to customers has never been more essential. Here are some sobering facts: Market research experts Dimensional Research asked consumers which factors impact their level of trust in companies the most. The number one answer? Customer service. What we like.

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Feedback Software Analytic Tools Research Software User Testing 98

Mixpanel

AUGUST 3, 2023

When you think about this in a marketing context, it creates a divide between what your audience says they want and what they actually want: the actions they take. That’s the real trick for marketers. All the market research and customer interviews in the world will be limited by what people say, and maybe even what they think.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

When you think about this in a marketing context, it creates a divide between what your audience says they want and what they actually want: the actions they take. That’s the real trick for marketers. All the market research and customer interviews in the world will be limited by what people say, and maybe even what they think.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

When you think about this in a marketing context, it creates a divide between what your audience says they want and what they actually want: the actions they take. That’s the real trick for marketers. All the market research and customer interviews in the world will be limited by what people say, and maybe even what they think.

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Business of Software Conference

JULY 2, 2019

So what I mean by this is that you have people as I said who have these skills allow them to uncover an unmet need, to innovate to ensure a product market fit, to stop you building the wrong thing which is massively money saving and also to create products that are such a joy to use that people evangelize about them.

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