Remove Market Research Remove Product Marketing Remove User Experience Remove Vision
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Spotlight Vision and the Diminishing Returns of Obsessive Customer Focus

The Product Coalition

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

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Product Management Marketing: A Guide for Building Successful Products

Userpilot

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market.

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What Does a Software Product Manager Do?

The Product HQ

That’s why they also have to take in feedback and requests regarding the product strategy and product development process. Strategy Software product managers also have to work on the product strategy by bringing the product vision to light.

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Product Market Fit Framework: How to Achieve and Maintain PMF

Userpilot

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

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What Is Product Management? Roles, Process, Tools, and More

Userpilot

The main difference between product management and project management is the focus. A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Drives product success.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. What is product strategy?

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Minimum Viable Product vs Minimum Marketable Product: What’s The Difference?

Userpilot

A Minimum Lovable Product (MLP) delivers value to the customers just like the MMP and helps establish long-term relationships with the customers. The MMP is a fully-working product offering a solid user experience while the MVP has limited functionality. What’s a minimum viable product (MVP)? Product creation.