Antwak Blog

APRIL 8, 2021

Market research done right can give a business insight into of what sorts of new products and services may bring a benefit. For Products and services readily available, marketing research can tell organizations whether they are living up to their client’s requirements and needs. Types of Market Research.

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Market Research Product Research Research Software Data Visualization 40

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 79

Product Research Data Visualization User Testing Research Software 79

Userpilot

APRIL 1, 2022

How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures. What is a product localization strategy?

Research Software 94

Research Software Feedback Software User Testing Product Research 94

The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

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Market Research User Testing Product Research Research Software 68

ProductPlan

JANUARY 21, 2022

Accelerated by the shift to distributed teams and remote working, these tools have become invaluable resources. While these may not “cost” anything per se, they still require resources to execute, manage, and communicate. And don’t forget that your current staff sees what’s happening on the job market as well.

Data Visualization 52

Data Visualization User Testing Product Research Reporting Tools 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

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B2B User Testing Research Software Analytic Tools 95

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 66

User Testing Research Software Market Research Product Research 66

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents. Conclusion.

Feedback Software 97

Feedback Software Research Software Analytic Tools Onboarding KPIs 97

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Product marketing vs. traditional marketing.

Feedback Software 86

Feedback Software Research Software Product Research User Testing 86

Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. What is a pivot strategy? A pivot is a strategy to change the direction of your business. Types of pivot strategies. Reasons to implement a pivot strategy. The market is changing.

Data Visualization 84

Data Visualization Research Software Analytic Tools Customer Experience 84

UX Planet

JANUARY 16, 2024

If you’ve ever felt the pains of uncertainty or the fear of wasting precious resources, then read on. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Lack of research skills: Conducting effective research requires specific skills and tools.

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Branding User Testing Product Research Data Visualization 95

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 89

Feedback Software User Testing Research Software Customer Feedback 89

The Product Coalition

FEBRUARY 23, 2024

Consistency between the strategy and execution phases is crucial. Let’s go over some interview tips: Understand the Product Lifecycle: Familiarize yourself with the end-to-end process of product management, from ideation and market research to launch and iteration.

Data Visualization 125

Data Visualization Analytic Tools Research Software Feedback Software 125

Userpilot

DECEMBER 15, 2023

By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. In addition, carry out market research to assess the competitive landscape and identify market gaps. Trends analysis in Userpilot.

Data Visualization 88

Data Visualization Product Research User Testing Analytic Tools 88

DISQO

OCTOBER 15, 2019

Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

Research Software 40

Research Software Feedback Software Product Research User Testing 40

DISQO

OCTOBER 15, 2019

Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

Research Software 40

Research Software Feedback Software Product Research User Testing 40

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 95

Product launches Product Research Data Visualization Research Software 95

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

The Product HQ

JUNE 1, 2024

In any case, interns typically have to do user research and understand user behavior. They analyze the data and identify trends to craft workable strategies. These strategies are recommendations for improvements to the current business and product strategy. Product manager interns can work both full-time and part-time.

User Testing 52

User Testing Product Research Reporting Tools Data Visualization 52

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. What are examples of market gaps?

User Testing 86

User Testing Data Visualization Feedback Software Research Software 86

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Train the customer support team on the product and give them time to develop support resources. Helps teams identify potential risks and develop mitigation strategies.

Product launches 81

Product launches User Testing Product Research Analytic Tools 81

The Product Coalition

DECEMBER 11, 2023

Here are key reasons why businesses should consider leveraging AI for content creation: Better decision-making and ROI: Leveraging AI’s descriptive and predictive analytics enhances decision-making processes, maximizing ROI through informed content strategies. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization 119

Data Visualization Artificial Inteligence Analytic Tools Research Software 119

Product Innovation Educators

MARCH 4, 2024

A successful market entry strategy in the non-alcohol space was one of the critical pillars of the transformational journey into a beverage company. I have enjoyed being a member of PDMA for more than a decade, finding their resources and network very valuable. Find the right balance between strategy and execution.

User Testing 111

User Testing Vision Naming Branding 111

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. We will also point our readers toward some amazing resources for development. Glassdoor sets out that the average salary for a product marketing manager is just over $127k.

Product Marketing 81

Product Marketing Onboarding KPIs User Testing Marketing 81

Userpilot

SEPTEMBER 20, 2023

Key responsibilities include setting out a clear product vision , building a product roadmap, organizing releases , and conducting continuous market research and analysis. The project manager oversees the project resources to make sure work gets done on time and on budget. Allocating resources. using a Gantt chart, etc.),

Reporting Tools 93

Reporting Tools Customer Experience User Testing Research Software 93

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

Data Visualization 78

Data Visualization Analytic Tools Research Software Feedback Software 78

Userpilot

JANUARY 22, 2024

The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth. First, you need to research your audience and the available framework options. A good growth strategy is also data-driven.

Feedback Software 87

Feedback Software Research Software Analytic Tools Product Research 87

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 72

Data Visualization Product Research Research Software Analytic Tools 72

Userpilot

JUNE 20, 2023

Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. Product idea validation is essential to avoid spending too many resources on a product that fails because nobody needs it. Is it the best way to invest the resources?

User Testing 80

User Testing Product Research Feedback Software Customer Feedback 80

The Product Coalition

MARCH 13, 2023

During the conception stage, market research is conducted to identify gaps in the market and understand customer needs. This research helps to identify potential opportunities for new products. The development phase is a critical step, as it involves creating the actual product that will be launched to the market.

User Testing 136

User Testing Product Research Development Customer Feedback 136

The Product HQ

JUNE 1, 2024

Human Resource Management Skills Like the aforementioned, human resource management is equally essential for the data product manager. It can be learned by observing their human resources manager and experiencing it. All these skills are available on YouTube and many other resources available online.

Data Visualization 52

Data Visualization Reporting Tools Analytic Tools Research Software 52

Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Ready to get started?

User Testing 89

User Testing Feedback Software Research Software Product Research 89

The Product Coalition

MARCH 3, 2023

Traditionally, user personas [in marketing, they are called ‘buyer personas’] have been the tool of choice in understanding consumers. Matt also shared in his post, action steps and resources for others to download — so that you would not make the same mistake.

User Testing 141

User Testing Research Software Feedback Software Product Research 141

Revulytics

OCTOBER 2, 2018

Toby Martin is VP, Development and Strategy at Extensis , a developer of software and services for creative professionals and B2B workgroups. Since I can now direct my QA resources more effectively, we’ve been able to decrease waste on edge cases and configurations that are rarely used.

Data Visualization 71

Data Visualization Analytic Tools Research Software Development 71

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Feedback Software 90

Feedback Software Analytic Tools Research Software Data Visualization 90