Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. The product manager decides the strategy and helps define the most effective way for the product development team to get there.

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Research Software 102

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 94

Product Research Data Visualization User Testing Research Software 94

Userpilot

JULY 18, 2023

The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money. A project management tool enables effective planning and execution of product initiatives. Best product management software tools.

Analytic Tools 96

Analytic Tools Feedback Software Research Software Reporting Tools 96

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 96

Research Software Analytic Tools Feedback Software User Testing 96

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

UX Planet

FEBRUARY 1, 2024

Source: unsplash.com Choosing the right UX tools is critical to success. After all, they can help you move through all stages of UX design — from user research to prototyping to optimisation — more efficiently and productively. How do you choose the right UX tool? How well does the tool fit your project? Project type.

Research Software 52

Research Software Analytic Tools Feedback Software Data Visualization 52

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

User Testing 107

User Testing Market Research Product Research Research Software 107

The Secret PM Handbook

AUGUST 22, 2016

Tools For What We Do. As a product manager, I’d like to find some tools that help me do my job. Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Tools for building the solution and managing that process are a dime a dozen.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Antwak Blog

APRIL 8, 2021

Market research done right can give a business insight into of what sorts of new products and services may bring a benefit. For Products and services readily available, marketing research can tell organizations whether they are living up to their client’s requirements and needs. Types of Market Research.

Market Research 40

Market Research Product Research Research Software Data Visualization 40

Userpilot

JUNE 26, 2023

In this article, we’ll be conducting an in-depth analysis and comparison of the 15 best tools currently available on the market. TL;DR A product experience platform is a tool enabling you to build, maintain, analyze, and enhance the product experience. Let’s dive in. Book a demo today. The more integrations the better.

Analytic Tools 96

Analytic Tools Feedback Software Research Software Reporting Tools 96

The Basics of Product Management

JUNE 30, 2020

Then these strategies are a must know for every product professional. Product Feedback Loop – Strategies. There are many strategies that a product team can use to get real and useful feedback on their products. The following strategies are all equally important. Market Research. Use these tools!

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52

Userpilot

APRIL 7, 2023

This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment. Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Research Software 95

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS? What will your positioning and messaging strategy be?

Research Software 95

Research Software User Testing Strategy Customer Experience 95

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

APRIL 1, 2022

How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures. What is a product localization strategy?

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. Streamlined onboarding, lower user friction, and targeted marketing are just a few examples of sentiment analysis being applied to improve a SaaS customer journey. Use detailed insights to target your growth marketing efforts and PLG strategy.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

Market Research 68

Market Research User Testing Product Research Research Software 68

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Causes : A lack of understanding of users and their needs, lack of empowerment of the person in charge of the product, inappropriate growth strategy.

Vision 300

Vision User Testing Research Software Product Research 300

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

B2B 104

B2B User Testing Research Software Analytic Tools 104

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

Research Software 92

Research Software Strategy Customer Experience User Testing 92

Userpilot

DECEMBER 7, 2023

Data-driven insights can help you create resilient product growth strategies. For instance, market research data can help you decide on effective product management strategies. You can then tailor your marketing campaigns to match those needs or use that knowledge to personalize and improve the customer experience.

Data Visualization 101

Data Visualization Analytic Tools Feedback Software Research Software 101

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents. Conclusion.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Mind the Product

FEBRUARY 10, 2017

However, tools like Zintro offer a more cost-effective alternative for finding consultants who can help you with market research. Survey the Market. Getting a few hundred data points is better than nothing at all, and the data can be helpful for planning research interviews later. Cold Email People.

User Testing 70

User Testing Market Research Product Research Research Software 70

The Product Coalition

NOVEMBER 27, 2023

A guide to vertical strategy implementation for SaaS startups: Tips included 1. Select the right vertical As previously said, vertical SaaS solutions do not take a “one-size-fits-all” strategy. The education industry has a sizable market, but expansion is constrained by intense competition and fewer opportunities.

Research Software 138

Research Software Feedback Software Reporting Tools User Testing 138

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 66

User Testing Research Software Market Research Product Research 66

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Product marketing vs. traditional marketing.

Feedback Software 97

Feedback Software Research Software Product Research User Testing 97

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

User Testing 101

User Testing Data Visualization Feedback Software Research Software 101

Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. What is a pivot strategy? A pivot is a strategy to change the direction of your business. Types of pivot strategies. Nokia is another example of a company that had to pivot when the market changed.

Data Visualization 84

Data Visualization Research Software Analytic Tools Customer Experience 84

Userpilot

JANUARY 17, 2024

This guide explores 15 practical strategies you can adopt when scaling your SaaS business. The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Optimizing your marketing strategy to cut costs.

Feedback Software 102

Feedback Software Research Software Analytic Tools User Testing 102

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Product Strategy = Company Strategy in this case.

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? What Is Product Marketing?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Product Talk

APRIL 17, 2024

We onboarded to Maze in order to do better research. We’re a scheduling tool, so obviously setting up the whole process is not a big deal. One thing we identified was, for us, continuous discovery does not only mean talking to customers every week, it also means we can validate all of our assumptions through various tools.

Product Research 208

Product Research User Testing Data Visualization Research Software 208

Userpilot

MAY 30, 2022

There are numerous tools in the market that can help you segment customers based on their needs. The 3 best tools are Userpilot , Baremetrics, and Segment. While most people attribute failure to money and bad execution, they forget the root cause – lack of proper market research (validation).

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

UX Planet

FEBRUARY 22, 2024

The courses listed below (both free and paid) will help you master essential tools, become a better leader, and get the very best from the UX professionals you work with. UX Management: Strategy and Tactics by Interaction Design Foundation. You will learn: How to use product team tools to learn user behaviors.

User Testing 75

User Testing Data Visualization Research Software Customer Experience 75

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. It is a powerful tool to connect emotionally with your customers.

Branding 89

Branding User Testing Product Research Data Visualization 89

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

AUGUST 23, 2023

This change has been primarily driven by increased access to analytics tools like Userpilot that help businesses achieve product growth. In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites.

Data Visualization 92

Data Visualization Reporting Tools Analytic Tools Research Software 92