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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). What systems/metrics/processes do we need to measure and track winning?

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How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

Europe lags behind North America and China in almost all respects, while in China the development of digital marketing is closely intertwined with the active development of e-commerce. Brand awareness continues to be most often cited as a key purpose of digital marketing. Learn data analytics and marketing automation.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

As anyone who has developed a training center will tell you, the number one goal of this effort is to get people to utilize training materials. In the past few years, Northpass has helped some of the world’s most innovative brands (Uber, Shopify, Airbnb, and The Economist) with developing their online learning centers.

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Modern marketing analytics: Understanding the full user journey

Mixpanel

How can you align foundational goals between teams? How can you align audience engagement goals between teams? How can you align audience goals between teams? Retain your users How can you develop a customer marketing strategy? How can you align retention goals between teams?

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Modern marketing analytics: Understanding the full user journey

Mixpanel

How can you align foundational goals between teams? How can you align audience engagement goals between teams? How can you align audience goals between teams? Retain your users How can you develop a customer marketing strategy? How can you align retention goals between teams?

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Modern marketing analytics: Understanding the full user journey

Mixpanel

How can you align foundational goals between teams? How can you align audience engagement goals between teams? How can you align audience goals between teams? Retain your users How can you develop a customer marketing strategy? How can you align retention goals between teams?

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“Oops, I Did A Marketing” | Shawn Anderson & Shane Corellian, PDQ.com | BoS USA 2018

Business of Software Conference

We thought ‘Hey we’re on the right trajectory’ and then 2009 came and we thought ‘Oh crap this is going somewhere very bad.’ Now, we are a systems management solution. I did a lot of travel. I’m like: ‘This is so cool, this is marketing research.’ We also tried doing all things to all people.