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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). What systems/metrics/processes do we need to measure and track winning?

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Host product webinars to reach your target audience Develop webinar content that educates your audience on industry trends, common challenges, and how your product addresses these issues. Encourage word-of-mouth marketing with existing customer testimonials Happy and loyal users are more than excited to share their product experiences.

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Voice of Customer: Why VoC should lead your product development process

Usersnap

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?

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How to design high impact product experiments?

The Product Coalition

Good product teams understand that their customers’ needs and behaviours are ever changing and the way to truly predict what impact any update will have is to try it on a small set of real customers. Since experimentation has become a discipline on its own, there are established best practices for cross functional teams to follow.

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The PM’s Guide To Getting Stuff Done: Tackle Your To-Do List in 3 Easy Steps

UserVoice

If you’re a fan of the kanban system , this will become your go-to method of organization. What it is: Asana is a versatile task management solution that allows you to manage both personal and team projects. How to Use it: You can create projects and tasks within the projects, assign tasks to teammates and track progress.

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In-App Feedback: Top 5 Ways To Engage Mobile Customers For SaaS Business Success

Usersnap

Product managers know they need feedback, but email surveys have very low reply rates, and online reviews aren’t always fully reliable. Customer feedback could be a review, questions about features, or bringing a bug to your dev colleague’s attention. Engaging customers can mean everything and nothing (depends who’s saying it ??),

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

To create a go-to-market strategy, you’ll need to identify your target market, craft your value proposition , master your product’s strategic positioning and messaging , and decide on your marketing channels. This, in turn, provides you with a roadmap, serving as a guide for the team.