Remove Marketing Remove Messaging Remove Outbound Remove Product launches
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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. The future is in-product communication. Third, a new visual bot builder.

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Built For You: Premier Services, Conditional Branching, and more features to tailor customer experiences

Intercom, Inc.

That’s why we’re continuing to create customizable features that will allow your marketing, sales, and support departments to flourish. Last month’s shiny new updates will not only allow us to improve the efficiency of your teams, but your customers can also enjoy the most personalized engagement on the market. Improved webhooks.

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How to Cross the Chasm & Scale Your SaaS

Userpilot

Growing your product requires tackling one of the biggest challenges, which is to cross the chasm. However, if done successfully, you’ll become the early market leader in a specific niche market before going on to dominate the mainstream market. Read on to discover how to cross the chasm and scale your technology company.

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How live chat can warm up your cold outbound leads

Intercom, Inc.

For instance, if you receive an email from me with a case study, and you click on the case study, you’ll be greeted with a Visitor Auto Message, or a proactive live chat message, inviting you to chat with me. I typically see near 100% open rates for these types of messages and an over 25% reply rate. From outbound to inbound.

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Marketing doesn’t stop when you’ve acquired a customer

Intercom, Inc.

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. Most of those new signups will look at your product once and, for a multitude of reasons, never come back.