Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 86

Product Marketing Onboarding KPIs User Testing Marketing 86

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Let’s get right to it!

Product Research 84

Product Research User Testing Research Software Feedback Software 84

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 83

Product Research Data Visualization User Testing Research Software 83

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

Analytic Tools 95

Analytic Tools Feedback Software Research Software User Testing 95

Userpilot

MAY 1, 2024

TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience. Product experience management helps to: Enhance the entire customer journey and deliver personalized experiences.

Customer Experience 84

Customer Experience Feedback Software Analytic Tools Product Research 84

Intercom, Inc.

NOVEMBER 30, 2021

Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. The future of support is here.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Userpilot

MARCH 14, 2024

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Customer Experience 93

UX Planet

JANUARY 4, 2024

In this narrative, I’ll delve into the three key aspects that bridge these roles seamlessly: Customer Centricity, Design Thinking for Product Roadmapping, and Internalizing Empathy during Stakeholder Management. When I later transitioned into a Product Manager role, this customer-centric approach became invaluable.

Strategy 98

Strategy User Friction User Testing Research Software 98

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. Trigger customer feedback surveys contextually for existing customers. What is the voice of the customer survey?

Customer Feedback 90

Customer Feedback User Testing Feedback Software Data Visualization 90

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 98

Feedback Software Research Software Product Marketing Marketing 98

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Research Software 83

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 92

Feedback Software Analytic Tools Data Visualization Customer Feedback 92

Userpilot

AUGUST 23, 2023

Without good customer experience design, you may as well give up before you even start. No customer wants to experience a clumpy product or service that feels like it’s being held together with chewing gum. CX design focuses on all interactions on the whole customer journey. What is customer experience design?

Customer Experience 76

Customer Experience User Testing Customer Feedback Feedback Software 76

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 77

Data Visualization Product Research Research Software Analytic Tools 77

Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Intercom, Inc.

MARCH 16, 2021

Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. Why proactive support is your first line of defense.

Data Visualization 201

Data Visualization Onboarding KPIs User Friction Product Research 201

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 85

Research Software Analytic Tools Feedback Software User Testing 85

Folding Burritos

DECEMBER 7, 2017

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. By itself, that’s absolutely meaningless.

User Testing 249

User Testing Customer Feedback Feedback Software Customer Experience 249

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 87

User Testing Research Software Customer Feedback Feedback Software 87

Userpilot

SEPTEMBER 16, 2022

Looking for customer focus examples to inspire your company toward being customer-centric? This article will not only show you examples but also reveal strategies for being fully customer oriented. A customer-focused culture prioritizes customers over products. to remove friction. to remove friction.

User Testing 94

User Testing Customer Feedback Customer Experience Feedback Software 94

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Founded in 2009 and officially launched in 2011, Uber Technologies Inc.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Founded in 2009 and officially launched in 2011, Uber Technologies Inc.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Userpilot

OCTOBER 31, 2022

Want to analyze customer needs in a way that will benefit your business? In this article, we feature the nitty-gritty of customer needs — from the fundamental meaning and types of customer needs to the most efficient method for conducting a customer needs analysis and acting on customer data for business growth.

Data Visualization 92

Data Visualization Analytic Tools User Testing Feedback Software 92

Gainsight

SEPTEMBER 28, 2022

The standard startup playbook—hunker down, cut burn rate and hope the market improves before you run out of runway—isn’t the right path forward for SaaS businesses. That means prioritizing core features and usability and not tacking on new features in a bid to draw in new customers with adjacent use cases. Stay focused on stickiness.

Analytic Tools 52

Analytic Tools Feedback Software Roadmap Data Visualization 52

People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. You’ve met the people.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Research Software 82

Research Software Strategy Customer Experience User Testing 82

ProductPlan

MARCH 3, 2022

Product-centric and customer-centric approaches shift the emphasis away from pure technology innovation and project-based management. Understanding the difference between product-centric vs. customer-centric can help your product-centric organization focus on creating and augmenting innovative products. Customer centricity.

User Testing 95

User Testing Customer Experience User Friction Research Software 95

Userpilot

NOVEMBER 20, 2023

However, the scoring and weighting are still subject to bias, and the process doesn’t always reflect customer needs. Next, group criteria into positive and negative ones and assign weighting value to each of them. Finally, compare the scores and choose the features to include in the roadmap. Next, define the relevant criteria.

Product Research 92

Product Research User Testing Customer Experience Research Software 92

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 90

ChatGPT Data Visualization Onboarding KPIs Research Software 90

Userpilot

OCTOBER 6, 2022

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? What customer data can you collect to derive valuable insights and improve retention? In this piece, we’ll cover everything you need to know about customer behavior analysis. Hotjar — for recording user behavior in-app.

Analytic Tools 89

Analytic Tools Feedback Software User Testing Customer Experience 89

Mind the Product

OCTOBER 8, 2018

This is a critical step, as the real user need is the seed from which any effective product has to grow. Understand Your Competitors Through Market Research. So, a product manager should clearly identify their position in the product lifecycle and map out their market research strategies accordingly.

Product Research 142

Product Research User Testing Marketing Weak Development Team 142

Modus Create

AUGUST 18, 2021

That’s why they are the masters of delivering not just products or services, but a holistic customer experience. . And how can you replicate their approach of making each brand interaction customer-centric? A customer journey map is a great place to start. . Each customer journey map should have a specific context.

Customer Experience 98

Customer Experience User Testing User Friction Customer Feedback 98

Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? The Minimum Viable Product allows you to collect user feedback at the early stages of development and facilitates validated learning. MVP reduces the time to market and allows a quicker release of the product.

Product Research 73

Product Research User Testing Feedback Software Research Software 73

Ronke PM

MARCH 26, 2024

These leaders understand that bringing effective products, solutions, and services to market requires consensus building and engaging cross-functional teams in the journey. Product leaders must influence and engage all stakeholders, from sales and technical support to client success, design, research, marketing, and engineering.

Weak Development Team 59

Weak Development Team User Testing Product Management Product Manager 59

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development.

Data Visualization 95

Data Visualization User Testing Research Software Feedback Software 95

Userpilot

JUNE 7, 2022

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. Have a pricing strategy that encourages users to engage with your product.

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

Gainsight

OCTOBER 28, 2021

Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. Luckily, there are a few ways to measure product-market fit and launch a growth plan that’s worth your time and energy.

User Testing 52

User Testing Product Marketing Analytic Tools Feedback Software 52