Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 92

Product Research Data Visualization User Testing Research Software 92

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 95

Feedback Software Analytic Tools Research Software Customer Experience 95

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! behavioral targeting).

Analytic Tools 93

Analytic Tools Feedback Software Marketing Product Marketing 93

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

Analytic Tools 102

Analytic Tools Feedback Software Research Software User Testing 102

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. Let’s get right to it!

Product Research 92

Product Research User Testing Research Software Feedback Software 92

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

Product Research 89

Product Research Customer Feedback Data Visualization User Testing 89

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 93

Product Marketing Onboarding KPIs User Testing Marketing 93

Alchemer Mobile

AUGUST 31, 2023

Many businesses find mobile apps an essential component of their marketing and retention strategy. Here’s why having a mobile app is crucial for driving e-commerce and enhancing customer engagement and retention for many businesses today. Mobile apps enable personalized shopping experiences by leveraging user data and preferences.

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Userpilot

NOVEMBER 13, 2023

If you want loyal customers who keep coming back to your product or service, you need customer enablement. Instead, you also have to help customers get the maximum value from it. That’s exactly what effective customer enablement does – it helps customers get all the tools needed for successful product engagement.

Feedback Software 99

Feedback Software Data Visualization Analytic Tools User Testing 99

Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Customer interviews are a great source of qualitative feedback about customer needs and expectations.

User Testing 97

User Testing Product Research Data Visualization Research Software 97

Intercom, Inc.

JULY 1, 2020

Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. What is proactive customer support?

User Friction 239

User Friction Outbound Customer Experience Onboarding KPIs 239

Userpilot

APRIL 15, 2024

Left unaddressed, customer communication pain points can cause dissatisfaction and eventual churn. We cover: Types of customer pain points. How to identify customer pain points. Six common customer pain points. Better customer support. Increased retention.

User Friction 103

User Friction Customer Communications Analytic Tools Feedback Software 103

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

JULY 5, 2023

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? Customer satisfaction has become critical for any SaaS business as customers have increasingly competitive options. A good customer satisfaction level ensures great product engagement to retain customers longer.

Customer Satisfaction 98

Customer Satisfaction User Testing Data Visualization Customer Experience 98

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Research Software 91

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 104

Analytic Tools Research Software Feedback Software Customer Experience 104

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

User Testing 96

User Testing Product Research Product Marketing Customer Feedback 96

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 103

Feedback Software Research Software Product Marketing Marketing 103

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 104

B2B User Testing Research Software Analytic Tools 104

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 104

B2B Analytic Tools Feedback Software Data Visualization 104

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Search Engine Optimization (SEO) allows companies to reach more users with their content.

Feedback Software 100

Feedback Software Analytic Tools Research Software User Testing 100

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. Time to prioritize the whole Customer Journey (CJ). Products that delight customers and fuel growth loops are essential. But with the rise of digital channels, customers interact with businesses in multiple ways that drive the overall experience.

Customer Experience 129

Customer Experience Customer Feedback User Testing User Friction 129

Userpilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Customer Experience 82

Customer Experience User Friction Customer Feedback Onboarding KPIs 82

Userpilot

NOVEMBER 14, 2023

So what can you actively do to give customer lifetime value a boost? In this guide, we’ll explore twelve tactics to pump this metric up—from personalizing experiences to offering proactive assistance—and see how they can help you nurture customer retention and growth. What is customer lifetime value?

Analytic Tools 90

Analytic Tools Feedback Software User Testing Customer Experience 90

Lenny Rachitsky

JANUARY 25, 2024

Moore’s work is focused on the market dynamics surrounding disruptive innovations, and how one overcomes the challenge of transitioning from serving early adopters to the mainstream. Crossing the chasm requires selling to “pragmatist customers” who, unlike early adopters, will not buy on the basis of a vision.

Marketing 70

Marketing User Friction Generative AI User Testing 70

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. Trigger customer feedback surveys contextually for existing customers. What is the voice of the customer survey?

Customer Feedback 96

Customer Feedback User Testing Feedback Software Data Visualization 96

Intercom, Inc.

MARCH 10, 2022

And, as society reopens, it is vital to maintain ease of movement between in-store and online channels – not just for your customers, but for your teams. Great e-commerce experiences for customers are built on speedy responses, instantaneous gratification, and convenience – this is no easy feat to provide. Sense their frustration?

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

Userpilot

AUGUST 23, 2023

Without good customer experience design, you may as well give up before you even start. No customer wants to experience a clumpy product or service that feels like it’s being held together with chewing gum. CX design focuses on all interactions on the whole customer journey. What is customer experience design?

Customer Experience 85

Customer Experience User Testing Customer Feedback Feedback Software 85

Userpilot

MARCH 14, 2024

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance.

Data Visualization 101

Data Visualization Analytic Tools Feedback Software Customer Experience 101

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 86

Data Visualization Product Research Research Software Analytic Tools 86

Intercom, Inc.

NOVEMBER 30, 2021

Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. The future of support is here.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Userpilot

JANUARY 11, 2024

TL;DR FinTech onboarding involves welcoming new users to your FinTech app and helping them get started with it. A stellar FinTech onboarding process builds user trust , improves the customer experience , and reduces customer churn. to assist customers at all times. Mercury creates a custom URL for your company.

Onboarding KPIs 103

Onboarding KPIs Customer Experience Feedback Software User Testing 103

Userpilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. After all, analyzing customer data can help you identify areas to improve upon and anticipate customer behaviors. Uncover customer behavior and preferences.

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Customer Feedback 98