Remove Marketing Remove Product launches Remove Release Management Remove Strategy
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Building an Efficient Release Management Process

Split

A streamlined release management process is imperative for mitigating deployment risks and accelerating software delivery. All too often, releases turn into stressful events, fraught with last-minute surprises that disrupt business processes. What is the Release Management Process Flow?

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Product Launch Management

ProductPlan

What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful market release. Creating sales collateral for the product. Who’s Responsible for Product Launch Management? Public relations.

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Greenfield Project

ProductPlan

That means, for example, that the product team will be starting without things like: Earlier versions of the product (or similar products). Research estimating the product’s total addressable market. Being part of the team kicking off a brand-new software product can be exhilarating. An existing codebase.

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Product Launch Manager

ProductPlan

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

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A Day in the Life of a Product Manager: Consumer and Enterprise

PMLesson's Ace the PM Interview

Next in the pre-release stage, you are helping to prepare marketing materials and user-facing documentation so your product is successful upon release. This may include building demo videos or working with marketing to get press about the upcoming launch. Yes, I actually worked on this!