Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

Mind the Product

FEBRUARY 19, 2019

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Analytics – understanding market and customer behaviour and using that knowledge to make good business decisions. What is Digital Transformation? Discovery of problems.

White Paper 122

White Paper Analytic Tools Technical Review Data Visualization 122

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. When I joined Kymeta, we had just launched our first-generation product called u7.

User Testing 124

User Testing Reporting Tools Customer Experience Research Software 124

ProductPlan

MARCH 22, 2023

When you want a broader view of how your product is contributing to your business overall, you can look at business-oriented metrics such as: Cost to acquire a new customer (CAC) Customer lifetime value (LTV) Monthly recurring revenue (MRR) generated by your product Average revenue per user Conversion (e.g.,

Data Visualization 52

Data Visualization Customer Experience Customer Feedback Product Management 52

Centercode

JUNE 18, 2019

Whether it comes early in the development lifecycle, right before launch, or between releases, customer feedback is vital to understanding what your target market wants and expects. Any time you talk directly with your market, it reveals incredible insights. This is mission-critical to driving your product strategy.

Product Research 56

Product Research Feedback Loop User Testing Customer Feedback 56

Product Management University

OCTOBER 13, 2023

product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product. sales demonstrates and sells the value of those features for every product. customer on-boarding configures features for the customer for each product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Product Management University

AUGUST 21, 2023

Just like the company strategy prepared by your CEO for the board and investors, your portfolio strategy has to paint a picture of success beyond this year. The headline for your portfolio strategy now and forever is your portfolio vision, e.g., make our customers indispensable to their customers. Here’s an example.

Product Management 246

Product Management Product Manager White Paper Vision 246