Mixpanel

MARCH 3, 2022

In Lean Analytics, Alistair Croll and Benjamin Yoskovits explain that web analytics company Omniture once discovered that (in the context of online marketing) “scantily clad women generated a far higher clickthrough rate on webpages than other forms of content.”

Data Visualization 114

Data Visualization Analytic Tools Technical Cofounder Weak Development Team 114

Mixpanel

JANUARY 3, 2022

The point is that some of these might be catchable by non-technical team members whose job it is to analyze the data, but a lot of cases could only ever be noticed by someone who understands how the implementation actually works on a technical level: an engineer like yourself. Keep the product folks technically up-to-date.

Analytic Tools 59

Analytic Tools Data Visualization Engineering Weak Development Team 59

Mixpanel

FEBRUARY 3, 2022

From here, it’s easy to assume what you’ve put out into the world is delivering high value to your users right out the gate—but you might also just be seeing a positive initial response to things like your icon, marketing/branding, and mission, without your new users really engaging with your app’s features at all.

Analytic Tools 64

Analytic Tools Data Visualization Feedback Software Technical Cofounder 64

Mixpanel

APRIL 7, 2022

This is why, especially in today’s competitive app market, user friction must be a top priority if you want your product to succeed. He’s been developing apps for almost as long as the App Store has existed—wearing every hat from full-time engineer to product manager, UX designer, founder, content creator, and technical cofounder.

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User Friction Analytic Tools Data Visualization Customer Experience 59