Userpilot

SEPTEMBER 8, 2023

Are A/B testing mistakes limiting your ability to drive engagement and conversion? But here’s a fact: many SaaS companies are going about A/B testing the wrong way. 13 AB testing mistakes companies are making: Thinking that A/B tests work for testing landing pages only: It doesn’t. Choose the latter.

Product Research 104

Product Research User Testing Analytic Tools Data Visualization 104

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Userpilot

SEPTEMBER 15, 2023

What’s preference testing? How to conduct a preference test and collect feedback ? TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why.

User Testing 102

User Testing Product Research Data Visualization Feedback Software 102

Userpilot

JUNE 28, 2023

In this guide, we’ll look at eight user onboarding case studies that can provide inspiration for your own onboarding flows! Split-test your upsell pop-ups to maximize expansion revenue. TL;DR The Room increased user activation by 75% using driven action UI patterns. Osano reduced delinquent churn with progressive billing popups.

Onboarding KPIs 97

Onboarding KPIs Feedback Software User Testing Analytic Tools 97

Userpilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Amplitude

SEPTEMBER 21, 2020

To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. Case Study: 8x8’s Jitsi.org. Case Study: MINDBODY. Marketers typically also track the attribution channel, such as social media or search advertisements, that leads users to the main landing screen.

Analytic Tools 124

Analytic Tools Research Software User Testing Data Visualization 124

Product Innovation Educators

JUNE 3, 2024

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. The goal is to understand the target market, identify unmet needs, and inform product design and marketing.

User Testing 69

User Testing Product Research Market Research Data Visualization 69

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments. Analyze existing data.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

The Product Coalition

SEPTEMBER 7, 2022

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. If you look into the problem carefully, you’ll see that all the relevant reasons for failure : changing requirements, weak arrangement, insufficient investment and test activities?

User Testing 122

User Testing Feedback Software Research Software Product Research 122

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. case studies, alternative pages, etc.). It helps you visualize the customer journey. But how can you use it?

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Centercode

SEPTEMBER 1, 2020

Its high-end universal remotes had to communicate seamlessly with thousands of products to succeed on the market. But the company’s founders weren’t convinced that their internal testing procedures were providing the coverage they needed. The leadership team created a beta testing program to solve that problem.

User Testing 98

User Testing Product Research Testing Customer Feedback 98

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. As I mentioned influencers are often an example of this, but so are niche newsletters, or or event marketing.

User Testing 105

User Testing Research Software Feedback Software Startups 105

bpma ProductHub

NOVEMBER 14, 2016

Usability Testing – Something Has Always Seemed Off… Something has never seemed quite right to us about how product usability testing is done. No matter what is being tested, from software to cereal to screwdrivers, there is always a herd of elephants – in the room. Contributed by Mitch Solomon.

User Testing 150

User Testing Product Research Data Visualization Customer Feedback 150

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Userpilot

FEBRUARY 17, 2022

The term “user testing” is one I’ve seen make the rounds quite a bit in the product management world. But did you know that “user testing” isn’t actually the correct term? When thinking of user testing, many people actually mean usability testing. What does user testing do? User research vs usability testing.

User Testing 131

User Testing Product Research Customer Feedback Research Software 131

Product Innovation Educators

AUGUST 21, 2023

Thrive Market’s VP of Product Management discusses mission-driven product process Jonas Klink is joining us. He is the Vice President of Product Management & UX Design at Thrive Market, the health-first membership for conscious living. Summary of some concepts discussed for product managers [2:17] What is Thrive Market?

Product Research 92

Product Research User Testing Research Software Marketing 92

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 112

User Testing Market Research Product Research Research Software 112

Usersnap

FEBRUARY 9, 2024

For Product Managers and Developers, selecting the right, usability testing platform and tool isn’t just a task; it’s a crucial step in shaping your product’s success. The market offers a variety of usability testing tools, each varying in price, features, and research methods. What is QA usability testing?

Feedback Software 52

Feedback Software User Testing Research Software Analytic Tools 52

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. When I studied coaching, one of the coaches who taught us was a guy named Ronnie. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 119

User Testing Product Marketing Marketing Customer Experience 119

Mind the Product

JULY 13, 2017

That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. In order to achieve product-market fit, we need a model to really understand it. Test your MVP with customers.

User Testing 139

User Testing Product Marketing Marketing Product Research 139

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

Strategy 108

Strategy Reporting Tools Technical Review Marketing 108

UX Studio: Product Management

AUGUST 17, 2018

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

User Testing 141

User Testing Product Research Research Software Feedback Software 141

The Product Coalition

SEPTEMBER 17, 2020

And that’s why localization testing exists: to prevent these very situations. The USA no longer dominates the mobile market. China and India are quickly taking the lead in the race for the title of “world’s largest mobile market for tech companies.” What is localization testing? Why is localization testing so important?

User Testing 110

User Testing Product Research Testing Weak Development Team 110

Split

AUGUST 18, 2022

However, there are simple testing ideas you can try to make the most of a difficult situation. When decisions become difficult to make, A/B tests offer an accurate and reliable estimate. What are examples of cost savings that you want to A/B test? The best approach is to run an A/B test. Cost Saving. Cheaper Providers.

User Testing 98

User Testing Customer Experience Product Research Testing 98

UX Studio: Product Management

JANUARY 29, 2020

We conducted user research for the site and we will share what we’ve learned from it in the following case study. In order to get the full picture, we had to test the website, mobile app and mobile site, and find the main pain points for 4 different segments or types of users: buyers, tenants, owners, and agents.

User Testing 75

User Testing Research Software Product Research Customer Experience 75

Mind the Product

APRIL 11, 2018

Here we look at a case study of a flash sale platform in the UK called Wriggle ( [link] ) that shows us that simplifying value propositions is an ongoing process that’s key to growth. Product-market mismatches occurred when Wriggle’s platform tried to hit the ground running in London. About Wriggle. First Expansion.

User Testing 107

User Testing Customer Experience User Experience Naming 107

Userpilot

MAY 10, 2022

Can you measure product-market fit without a PMF survey? Let’s see how to measure product-market fit using micro surveys. Let’s see how to measure product-market fit using micro surveys. TL; DR. Product-market fit (PMF) simply means being in the right market with the right product. What is product-market fit?

User Testing 98

User Testing Product Research Feedback Software Product Marketing 98

BrainMates

JUNE 10, 2020

Product Managers know how important it is to test business ideas and new products before proceeding with a full scale launch. However, what is more difficult is knowing how to test, how long to test for and what to look out for when you test your business ideas. Testing 101. There are a range of ways to test ideas.

User Testing 96

User Testing Product Research Testing Research Software 96

The Product Coalition

DECEMBER 11, 2019

If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit? Let’s begin with the basics, and, first of all, understand the product/market fit definition.

User Testing 89

User Testing Data Visualization Product Marketing Product Research 89

Pragmatic Marketing

APRIL 27, 2020

But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market. Measure the effects of aging upon product quality (self-life studies). The Golden Age of CPG. Predict consumer acceptance of new products.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market. Measure the effects of aging upon product quality (self-life studies). The Golden Age of CPG. Predict consumer acceptance of new products.

User Testing 91

User Testing Product Research Customer Experience Testing 91