Userpilot

NOVEMBER 30, 2023

TL;DR A conversion rate optimization (CRO) audit is a comprehensive analysis of a website or digital product aimed at identifying and optimizing elements that influence conversion rates. The best time to perform a CRO audit is several months after launch and after the number of paying customers changes over time.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 92

Userpilot

FEBRUARY 22, 2024

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Thus, it only makes sense that you work hard to retain any customer that makes a purchase. What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. You can also use social proof to reassure users. What is SaaS UX design?

Feedback Software 103

Feedback Software Analytic Tools Research Software Data Visualization 103

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? They can contribute to every stage of the customer journey and uncover insights into customer relationship management. So let’s dive into details and learn from examples of what customer touchpoints are.

Analytic Tools 96

Analytic Tools Feedback Software User Testing Customer Experience 96

Userpilot

FEBRUARY 15, 2023

Are you in the process of implementing in-app onboarding and looking for successful product tour examples for inspiration? We’ll cover what a product tour is, and how they fit into the onboarding process, then get straight into some examples, and finally explore the best product tour software tool for the job.

Feedback Software 92

Feedback Software Analytic Tools Onboarding KPIs User Testing 92

Userpilot

MAY 5, 2022

Churn analytics helps you detect your product friction points and understand why users stop using the tool. This is crucial if you want to know how healthy your SaaS product is and what should be improved to increase customer retention and lower the churn rate. Let’s begin!

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Start building your marketing conversion funnels but creating all product user personas.

Analytic Tools 96

Analytic Tools Data Visualization Feedback Software Research Software 96

Userpilot

AUGUST 5, 2023

Are your NPS passives holding your product or service’s growth back? NPS (Net Promoter Score) passives are customers who have moderate feedback about your product but are not enthusiastic supporters. Unlocking the potential of these indifferent users can be a game-changer for your business.

Data Visualization 94

Data Visualization Feedback Software Product Research Analytic Tools 94

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing. Which does your company need?

Feedback Software 101

Feedback Software Research Software Product Marketing Marketing 101

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. At the awareness stage, customers are searching for a solution to a problem.

Feedback Software 73

Feedback Software B2B Customer Feedback Customer Experience 73

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. Therefore, you need a solid product launch plan to ensure your product isn’t among the 95% of new products that fail each year.

Product launches 89

Product launches User Testing Product Research ChatGPT 89

Userpilot

JANUARY 24, 2022

Wondering what a good customer churn rate in SaaS is? Many SaaS product owners do it but there’s no straight answer to this question. Customer churn refers to the percentage of users who downgrade or cancel their subscription plan during a given time period. What is customer churn in SaaS? Let’s get started.

Feedback Software 95

Feedback Software Onboarding KPIs User Testing Customer Experience 95

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. The model encompasses multiple layers of user engagement with your company.

Feedback Software 95

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 95

Userpilot

JUNE 4, 2020

It’s no secret that we’re in the middle of the Product-Led Era – aka – your user finds your product, signs up, checks it out, and decides if it’s doing the job for them or not. Now – from the minute the potential user hits the ‘sign up’ button (or even earlier!) – the clock is ticking for you.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Customer Experience 52

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 97

Feedback Software Research Software Reporting Tools Onboarding KPIs 97

Userpilot

MARCH 28, 2022

Great UX design helps users easily achieve their goals and complete their tasks without friction. Investing in good UX design will remove unnecessary friction from your product and reduce churn. Airtable provides great UX by effectively managing the level of friction at signup. The short answer is no, not really.

Analytic Tools 110

Analytic Tools Feedback Software UX Data Visualization 110

Userpilot

MARCH 21, 2022

And how can product managers use it to inform decisions about product development? The article will give you an understanding of how fake door tests work, how to design them, and what to watch out for not to turn your users against you. For in-app tests, be careful not to frustrate your users with too many fake doors.

User Testing 92

User Testing Product Research Testing Analytic Tools 92

Gainsight

AUGUST 5, 2022

Imagine you are a Customer Success Manager (CSM), and you wonder what the future holds for you. Let’s begin with what makes you unique as a customer success professional. Over the past ten years, the role of Customer Success Manager has evolved and changed as much as the field of SaaS has. Building and using Health scores.

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

Analytic Tools 100

Analytic Tools Feedback Software Customer Experience Data Visualization 100

Userpilot

FEBRUARY 13, 2020

Product experience is fast becoming one of the most important things to consider when it comes to growing your SaaS company. It has a direct impact on how users interact and engage with your company. We’ll also share real-world examples from leading SaaS products along the way, so you can learn from the best. Product-Led Growth.

Feedback Software 106

Feedback Software Analytic Tools Research Software Customer Experience 106

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. Katie van Zyl, Director of Product Management at GoDaddy.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Gainsight

JULY 5, 2022

Customer success (CS) is evolving and moving outside the box it once inhabited. It affects so many parts of business because it is not exclusively about customer success or customer experience (CX) anymore. It’s about product-led growth. Grasping the Reach of Customer Success.

Reporting Tools 59

Reporting Tools Analytic Tools Data Visualization Weak Development Team 59

Userpilot

SEPTEMBER 15, 2022

Are you measuring customer happiness? In this article, we’ll look at ways you can use user feedback to understand what makes your customers happy or not. We’ll also go over some of the best strategies to boost customer satisfaction and make customers happy. What is customer happiness? Should you?

Feedback Software 77

Feedback Software Analytic Tools Customer Feedback User Testing 77

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. This article answers that and more.

Research Software 96

Research Software Feedback Software Analytic Tools User Testing 96

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

Feedback Software 92

Feedback Software Analytic Tools Research Software User Testing 92

Userpilot

APRIL 30, 2024

And does it work with the product-led growth model? TL;DR Value-based growth is a strategy that prioritizes delivering value to customers. The approach makes your company more customer-centric , improves customer satisfaction and retention , and gives you a competitive edge. What is value-based growth?

Feedback Software 99

Feedback Software Analytic Tools Product Research Data Visualization 99

Userpilot

JULY 17, 2023

Searching for the best software for customer feedback to truly understand your customer sentiment ? Software for customer feedback has become essential for SaaS businesses that have customers in their hearts. UserVoice stands out as software for customer feedback with its collaboration and segmentation features.

Feedback Software 19

Feedback Software Data Visualization Customer Feedback Analytic Tools 19

Userpilot

AUGUST 14, 2023

You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. A/B test landing pages to increase customer acquisition.

Onboarding KPIs 93

Onboarding KPIs Strategy Marketing User Testing 93

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. From learning about the product to a desired action, like a purchase. Hence this guide. Let’s dive in.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Marketing 92

Userpilot

JULY 14, 2022

Tech-touch customer success offers a highly-relevant and personalized experience to your customer while also being automated using software. What’s better, any SaaS business can leverage tech-touch strategies to increase customer loyalty and scale customer success more efficiently. What is tech-touch customer success?

Feedback Software 94

Feedback Software Technical Review User Testing Customer Experience 94

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Develop the product roadmap.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Userpilot

SEPTEMBER 3, 2022

Have you ever wondered how customer feedback analysis can help you improve your product and reduce churn? The amount of feedback you get from customers is meaningless if you do not analyze the data. So let’s see how you can analyze user sentiment and drive repeated value for your customers.

Feedback Software 96

Feedback Software Customer Feedback User Testing Data Visualization 96

Userpilot

MARCH 4, 2024

The first thing you need to know is that this metric isn’t just about speeding up a process—it’s about optimizing every step of your user’s journey to make their path to conversion as smooth as possible. TL;DR Average time to conversion is the time it takes for a user to complete a desired action.

Customer Experience 80

Customer Experience Feedback Software Analytic Tools User Testing 80

Intercom, Inc.

AUGUST 25, 2021

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. It’s in our nature to look forward, to focus on shipping , to keep innovating and providing value.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Userpilot

NOVEMBER 24, 2022

The goal of any traditional or digital marketing strategy is product growth. The four stages of the RACE framework implement marketing strategies to Reach new customers, encourage them to Act or interact with your website or social media pages, drive Conversion , and boost long-term Engagement. What is a RACE marketing model?

Feedback Software 97

Feedback Software Analytic Tools Framework Onboarding KPIs 97

Userpilot

JULY 14, 2023

What is a product analytics framework and why is it important? We also look at: Different types of analyses to include in your framework How to develop a product analytics framework And, the best product analytics tools. In the final 2 steps, the teams analyze the data to extract insights and act on them to improve the metrics.

Analytic Tools 78

Analytic Tools Data Visualization Feedback Software Research Software 78