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The 3 Critical Product Launch Phases: How to Plan a Successful Product Launch

Userpilot

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

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Product Launch Manager Role – Everything You Need to Know

Userpilot

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

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410: Getting attention for a product launch – with Ken Babcock

Product Innovation Educators

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. Summary of some concepts discussed for product managers. [3:12] Your strategy has to be within the context of what your product is.

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Product Portfolio Management & the Strategic Ripple Effect 10 of 10 – How to Set Customer Success Managers Up To Play Offense

Product Management University

With strong top-down discovery as the foundation, product managers collaborate and build products that make users better at their jobs in ways that have measurable strategic value to the customer (and to your own organization).

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Keeping the market in mind: What makes product marketing successful at Intercom?

Intercom, Inc.

product marketing team. Involve PMM in the entire product process (or: it’s not all about launches). Product marketing is often thought of as the “ product launch ” department because that’s often our most visible function. We also work very closely with our GTM teams.

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Product Management Marketing: A Guide for Building Successful Products

Userpilot

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

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The Future of Visual Storytelling: Text-to-Video AI

UX Planet

Visual storytelling: then AI generates a storyboard and selects relevant visual elements, such as images, graphics, and animations to illustrate and articulate the message effectively. Scalability: with AI video generation, you can easily scale content production, creating a high volume of videos in a shorter amount of time.