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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That ” Building software is as much art as science.  There's

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Five Opportunities for CS in a World Full of AI-Driven Change

Gainsight

Tip 2: Invest in Sales Training for Your CSMs An easy step to get CS closer to the revenue and expansion pipeline is to give CSMs access to the type of training that their Sales team gets. “If If you break down what Sales and CS do, a lot of the activities are the same,” says Dhaliwal.

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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

“A majority of consumers (are) now reporting a company’s security practices directly influence their spending habits,” said James Barham, PCI Pal’s CEO. ” Where do security and privacy fall in your list of considerations as you develop, plan and launch your company’s products and services?

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Portfolio level business requirements deliver three primary benefits: Through the Eyes of the Customer – They force product management teams to see their target customers holistically, without product bias, which leads to better product decisions and more valuable solutions. Sales Training on Customers vs. Products.

Marketing 130
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The Great Silence

The Product Coalition

One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role. The issue feels a little more systemic. Using these ideological tools for your own sanity is great. almost nobody talks about customer needs.

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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

“A majority of consumers (are) now reporting a company’s security practices directly influence their spending habits,” said James Barham, PCI Pal’s CEO. ” Where do security and privacy fall in your list of considerations as you develop, plan and launch your company’s products and services?