Product Management University
FEBRUARY 16, 2017
If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc. If you’re in sales , there’s a 1:1 correlation between your win rate and your ability to get the answers to these questions.
Intercom, Inc.
NOVEMBER 20, 2018
Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.
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Userpilot
APRIL 14, 2023
Identifies the stickiest features and tools that help users achieve their goals. Hosts live product demos, directly interacts with new users during the early customer onboarding stages, and reconnects when it’s time for the user to convert or upgrade their subscription (while gathering data on sales-qualified leads).
Mironov Consulting
JULY 27, 2023
Plus time with Marketing (launch, messaging, product marketing content), Finance (packaging, pricing, forecasts), Support, Customer Success/Implementation, and broad Sales training and enablement. Plus So a product manager might have 5% of their time in total for deal-specific sales support.
Userpilot
SEPTEMBER 18, 2021
You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you questions specifically related to the company to see if you've done your research – usually your opinion on their messaging.
Product Management University
FEBRUARY 25, 2020
Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. Product Demos. Demand Generation.
ProductPlan
NOVEMBER 19, 2021
How will we connect our strategic product blueprint to other task-management tools to keep everyone across the team up to date? Building your product’s strategic schedule, including timelines for development milestones, marketing campaigns, sales training, etc. For example, tools for: Data analytics. Wireframing.
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