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The story behind the chirp: Intercom’s notification sound

Intercom, Inc.

The sounds you hear every day have been carefully curated not just to drive you towards a specific action but also to set a certain mood and encapsulate the brand that created them – just think about the Window’s 95 startup sound, a six-second-long chime composed by Brian Eno and one of the most recognizable sounds of all time.

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Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck)

Andrew Chen

Dear readers, I’m often asked- so what kind of startups are you investing in at Andreessen Horowitz? The most exciting new technologies coming around the corner, and how to evaluate them for producing new startups. Transportation and travel. Above: New technology has always captivated consumers! My investing thesis.

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Value Proposition Design Best Practices

BrainMates

With around 90% of tech startup failure being due to a lack of product-market fit , the stakes are high when it comes to understanding your customer. Your marketing team will also be able to use your value proposition to create stronger, more customer-focused messages. Choosing the pains, gains and jobs to focus on.

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Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck)

Andrew Chen

Dear readers, I’m often asked- so what kind of startups are you investing in at Andreessen Horowitz? The most exciting new technologies coming around the corner, and how to evaluate them for producing new startups. Transportation and travel. Above: New technology has always captivated consumers! My investing thesis.

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Value Proposition Design Best Practices

BrainMates

With around 90% of tech startup failure being due to a lack of product-market fit , the stakes are high when it comes to understanding your customer. Your marketing team will also be able to use your value proposition to create stronger, more customer-focused messages. Choosing the pains, gains and jobs to focus on.

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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

Liam: Was it challenging to get to this point with Mode in the startup journey? Every startup is going to be a challenge, and Mode is no different. Liam: For startups out there, how can data be used to drive growth? Benn: For sure. Mode has had plenty of ups and downs. On the one hand, it’s been very challenging.

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What’s next for marketplace startups? Reinventing the $10 trillion service economy, that’s what.

Andrew Chen

Is there still room for marketplace startups to innovate? Marketplace startups have done incredibly well over the first few decades of the internet, reinventing the way we shop for goods, but have been less successful services. Leave this field empty if you're human: Software eating the service economy, but it’s been slow.

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