article thumbnail

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

article thumbnail

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

article thumbnail

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

article thumbnail

The Great Silence

The Product Coalition

It doesn’t come as a shock that the empowered product teams seem to be more prevalent in companies who have well and truely found product market fit and are growing quickly. The irony is, those teams frequently just deflect that pressure, and add the pressure onto the product teams anyway. Do you see the problem?

article thumbnail

It’s time to get your Ph.D. in Sales Comp

Product Beautiful

As the CEO of your product, you must understand how your team is motivated – and take corrective action where required. What other challenges have you run into with Sales, and how did you overcome them? 1 Name changed to protect the innocent. Weigh in below in the comments section.

Finance 58
article thumbnail

Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”