Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 90

Customer Feedback User Testing Feedback Software Data Visualization 90

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

APRIL 29, 2024

Wondering how to segment customers to increase their engagement with your SaaS product? It covers: What customer segmentation is and its benefits. Customer segmentation use cases. TL;DR Customer segmentation is the process of grouping users based on shared properties. If yes, this guide is for you!

Customer Experience 91

Customer Experience User Testing Customer Feedback Analytic Tools 91

Userpilot

NOVEMBER 30, 2023

What is the UX research process? It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. Book the demo!

Product Research 85

Product Research User Testing Research Software Data Visualization 85

Userpilot

MARCH 6, 2024

TL;DR We’ve brought 13 CRO trends that are timeless and will always work in SaaS, and they include: Add more UGC in your content : Leveraging user-generated content to enhance credibility and trust through social proof, improving conversion rates.

Feedback Software 88

Feedback Software Research Software Analytic Tools Product Research 88

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 81

Customer Communications Feedback Software Research Software Analytic Tools 81

Userpilot

JANUARY 15, 2024

Steps to conduct user research and incorporate empathy into your design thinking process. Tools for user research and empathic UX design. TL;DR Empathy-driven design focuses on putting yourself in the user’s shoes and building solutions that cater to real user needs.

User Testing 101

User Testing Customer Experience Data Visualization Research Software 101

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 101

Analytic Tools Research Software Feedback Software Customer Experience 101

Userpilot

JANUARY 9, 2024

In the world of SaaS, having a seamless user experience can make or break your company's success. This is why conducting a UX audit is so important – to understand where the user experience is lacking and why. Study behavior trends to highlight any UX designs users avoid.

Analytic Tools 93

Analytic Tools Data Visualization Feedback Software Research Software 93

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. Yes, product and pricing are still important ingredients – but, a great customer experience is the secret sauce (chef’s kiss).

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Userpilot

AUGUST 10, 2022

What is customer insight, and why is it essential for SaaS companies? As a product manager, you should collect customer insights to understand how users feel about your products and services. What part of the user journey makes them happy or upset? So let’s learn how to collect and act on customer data!

Data Visualization 93

Data Visualization Customer Feedback User Testing Customer Experience 93

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 88

User Testing Research Software Customer Feedback Feedback Software 88

Userpilot

MAY 30, 2024

The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. To find your product’s Aha moments, analyze user behavior. Ready to dive in?

Onboarding KPIs 92

Onboarding KPIs Data Visualization Analytic Tools User Testing 92

Userpilot

NOVEMBER 1, 2022

Personalized customer service is a secret ingredient for improving customer engagement , retention, and loyalty. In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Address customers by name.

Data Visualization 94

Data Visualization Feedback Software Analytic Tools Research Software 94

Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers.

Analytic Tools 93

Analytic Tools Data Visualization Feedback Software Research Software 93

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

User Testing 92

User Testing Product Research Product Marketing Customer Feedback 92

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 85

Customer Experience User Testing Analytic Tools Feedback Software 85

Userpilot

JANUARY 28, 2024

Looking for micro survey templates to collect quick user feedback? This article guides you through important surveys to implement across the customer journey. You will also learn best practices to ensure high response rates while collecting accurate feedback. Micro surveys are like that for customers.

User Testing 75

User Testing Product Research Customer Feedback Feedback Software 75

Userpilot

AUGUST 10, 2023

How can product teams leverage the product discovery process to create products that satisfy genuine user needs? This article explores every stage of the process and shares some of the best practices that will help product managers deliver delightful user experiences! Let’s get right to it! That’s step 6.

Product Research 87

Product Research Analytic Tools Feedback Software Research Software 87

Userpilot

FEBRUARY 22, 2024

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Thus, it only makes sense that you work hard to retain any customer that makes a purchase.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

MAY 12, 2024

With plenty of choices available, it’s difficult to decide which one will be the right fit. TL;DR Product Fruits is a platform designed to help you tackle issues related to software adoption. With a focus on seamless customer onboarding , this tool allows companies to create engaging in-app journeys.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. We’ll also show you tools that will simplify everything. Typeform – best for long-form market research surveys. Why should you be conducting market research? Book a demo to learn more.

Data Visualization 78

Data Visualization Product Research Research Software Analytic Tools 78

Userpilot

NOVEMBER 29, 2022

Not only can it make or mar the first impression users have about your product, but it’s also the first channel for obtaining real-time product feedback for your product teams. Onboarding tours are the in-product guides that help users get started and discover the value of your product.

Feedback Software 96

Feedback Software Analytic Tools Research Software Onboarding KPIs 96

Userpilot

JANUARY 26, 2023

What do you need customer empathy for? TL;DR Customer empathy is putting yourself in your customers’ shoes to better understand their problems and make it a part of your company culture to develop solutions that satisfy them on practical and emotional levels. How does it contribute to product success?

User Testing 91

User Testing Product Research Customer Feedback Customer Experience 91

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! The process involves researching the target audience’s problems, needs, and motivations, and creating user personas representing key customer segments.

Messaging 76

Messaging User Testing Research Software Analytic Tools 76

Userpilot

MARCH 6, 2024

But what exactly is a product trend analysis, how do you conduct it, and how does it help predict future trends to improve customer satisfaction? TL;DR Product trend analysis involves examining historical and current data to uncover any shifts or patterns of user behavior within your product.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Research Software 80

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. TL;DR A persona is a visual compilation of your customer’s problems, emotions, desires, jobs-to-be-done , and goals. What is a persona?

Research Software 92

Research Software User Testing Analytic Tools Feedback Software 92

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? target customer and underserved needs.

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

Intercom, Inc.

MARCH 18, 2021

In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. Tanya Sivo: Hi, my name is Tanya Sivo and I’m a product designer. Thomas: Awesome.

Data Visualization 211

Data Visualization Reporting Tools User Testing Customer Feedback 211

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Let’s get to it!

Research Software 85

Research Software Feedback Software User Testing Reporting Tools 85

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

User Testing 81

User Testing Customer Experience Customer Feedback Feedback Software 81

Userpilot

JANUARY 11, 2024

TL;DR The Hamster Wheel : teams often chase one feature after another without linking them to user needs , resembling a hamster wheel. Solution : create an outcome-based roadmap by identifying customer needs and wants. The Ivory Tower : teams that stop consulting customers build products that don’t meet market needs.

Data Visualization 106

Data Visualization Feedback Software Analytic Tools User Testing 106

Userpilot

JANUARY 9, 2023

How is different from user or buyer personas? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. User personas are sometimes confused with user segments.

Feedback Software 90

Feedback Software Research Software Analytic Tools User Testing 90

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customer satisfaction, and skyrocket retention.

Product Research 94

Product Research Customer Satisfaction User Testing Customer Feedback 94

Userpilot

JUNE 7, 2022

UX researchers have developed many user experience testing methods over the years, and more techniques are still being researched. Let’s take a look at the top usability testing methods, and let’s see how they all compare, and identify the best use case, advantages, and disadvantages of each.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 121

User Testing Customer Feedback Customer Experience Data Visualization 121