Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. They tell the product management team what they need to achieve. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Userpilot

NOVEMBER 20, 2022

It also keeps everyone informed of the product launches or marketing activities that are coming up. Marketing roadmaps alert team members about their functions and ensure each group works in sync to deliver the product marketing goals on schedule. It is a suite of related roadmaps focused on a single product.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98