UX Studio: Product Management

JULY 29, 2021

Knowing how to sell UX research is an important part of every UX researcher’s toolkit. First, we’ll start by seeing how knowing how to sell research will help you in your UX journey. Let’s envision your UX career for a moment. How to make a case for UX research. How UX research can improve the product.

Research Software 110

Research Software User Testing Product Research UX 110

Intercom, Inc.

JANUARY 19, 2021

In our early days, like many other companies, we prioritized the speed of shipping over maintaining the consistency and interconnectedness of our system. User experience (UX) debt inevitably leads to friction for customers, which leaves you open to having them poached by competitors. Let’s say our system consists of these five objects.

Framework 272

Framework Customer Experience Systems Review User Testing 272

Intercom, Inc.

DECEMBER 3, 2020

We are principally responsible for the messaging and outbound products, so that’s how I’ve been involved in this product series. Firstly, we had this product called Campaigns that we used it to orchestrate outbound messages. It didn’t provide any visual cues for the customers to check their outbound messages.

User Testing 152

User Testing Feedback Software Data Visualization Research Software 152

Intercom, Inc.

DECEMBER 20, 2018

Long story short, I’m interested in conversational marketing and getting automation systems processes for both of these teams to thrive. Sujan: Mailshake is an outbound sales tool. It might not be your graphics or your UX. So, if somebody from Microsoft looks at your site, boom: you can go outbound to the right person.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

The Product Coalition

MAY 10, 2019

Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. How you identify, examine, and optimize around these differences can have a significant effect on your UX. Let’s rewind for a second though. What is a user flow?

Analytic Tools 74

Analytic Tools Customer Experience Customer Feedback Data Visualization 74

Bain Public

NOVEMBER 4, 2018

Product Managers translate between the need to support the effectiveness of outbound activities (Sales, Marketing, Customer support) and the need for efficiency in internal ones (Strategy, Engineering, UX). Remain aware of company culture while managing the product system to build social capital.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40