Mironov Consulting

SEPTEMBER 22, 2020

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) Some frequent bad outcomes from this confusion: We never finish our MVP. Here’s why…. What To Do?

Technical Advisors 142

Technical Advisors User Testing Weak Development Team Customer Experience 142

Bain Public

JANUARY 11, 2022

Let’s face it, most organizations have poor habits around roadmap completion — this is why getting leadership (or stakeholders) to develop consistent, stable and familiar routines reinforced through repetition and communication is valuable. Unfortunately, product leadership culture can get a little messy.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Userpilot

OCTOBER 25, 2022

They tell the product management team what they need to achieve. It tells your product team what they need to do to build a product that satisfies the needs of a specific group of users, and contributes to the realization of the company objectives. Goals are important aspects of the product strategy. Source: Pragmatic Institute.

Product Research 84

Product Research User Testing Customer Feedback Research Software 84

Mironov Consulting

DECEMBER 31, 2017

I strongly advocate a “portfolio pie” model of prioritization, to avoid putting all of our development eggs into the feature basket. Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue. More here.)

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Intercom, Inc.

JANUARY 19, 2021

. “Our in-app messages and email messaging enabled companies to reach customers inside the product in real time, so they could deliver the right message, at the right moment” Initially, our sole focus was developing in-product messaging. We knew we had to change tack and find a way to align teams and functions as we scaled.

Framework 272

Framework Customer Experience Systems Review User Testing 272

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Now – how are they supposed to do it without development skills though?

Analytic Tools 74

Analytic Tools Feedback Software Data Visualization Reporting Tools 74

Userpilot

JULY 24, 2023

Choose marketing channels Once SaaS marketing teams have identified the target audience and defined the positioning of the product, it’s time to select the marketing channels that will be used to drive acquisitions. Sluggish MRR growth could be an indicator of poor product-market fit, high churn, or a pricing mismatch.

Analytic Tools 66

Analytic Tools Feedback Software Data Visualization Marketing 66