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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1.

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TEI 162: How product managers can influence people – with Tom Henschel

Product Innovation Educators

When I ask product managers why they got involved with product management and what they want from the role, a frequent answer is to have more influence. This also ranks as most important out of all the reasons for being a product manager. Such product managers are more reactive than proactive.

Seminar 48
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Product Conferences In 2021 You Can’t-Miss

Userpilot

What: 1,500 tech product managers and product developers gather online at one of the world’s largest product management & development conferences. Product Con. What: The largest online product management conference in the world with years of digital experience. Source: Productschool.com.

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Becoming a Product Leader with Win/Loss Analysis

Product Beautiful

Nearly every product manager I speak to desires to be a leader in his or her organization. Everyone knows that as a member of the Product Team, you must exercise soft skills like influence to nudge your product towards success. Clearly, WLA is a powerful tool, and should be exercised more by Product Teams.

Seminar 61
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The Top 8 Tech Companies to Intern at in 2022

PMLesson's Ace the PM Interview

However, it's very challenging to get a full-time position at many of these companies. Finally, the APM (Associate Product Manager) is for product management and product marketing management roles. These interns will get an inside look at the business and marketing strategy at Adobe.