Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1. This will expand your audience reach.

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

MARCH 25, 2024

In this article, we explore what customer attrition is, why it matters, and 15 effective strategies for strengthening customer relationships, boosting loyalty, and driving long-term growth. Some effective strategies for reducing customer churn include: Personalize the onboarding for new customers to shorten the time to value.

User Testing 104

User Testing Customer Experience Data Visualization Customer Feedback 104

Product Beautiful

FEBRUARY 24, 2014

Nearly every product manager I speak to desires to be a leader in his or her organization. Everyone knows that as a member of the Product Team, you must exercise soft skills like influence to nudge your product towards success. Product Teams also need to consider who they target for WLA. Introducing Win/Loss Analysis.

Seminar 61

Seminar Product Research Data Visualization Customer Experience 61

PMLesson's Ace the PM Interview

DECEMBER 13, 2021

However, it's very challenging to get a full-time position at many of these companies. Finally, the APM (Associate Product Manager) is for product management and product marketing management roles. If not, you'll have a strong chance of obtaining a full-time position at the company should you choose to pursue it.

Technical Review 52

Technical Review Research Software Feedback Software Software Review 52

Sachin Rekhi

JUNE 22, 2009

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them. So check out her book !

Seminar 60

Seminar Research Software Data Visualization Advertising 60

Gainsight

FEBRUARY 2, 2024

If your company is building products that people rely on to boost workplace performance, you can understand the pain from both sides. It’s a challenge to make all of your customers happy and successful, especially as your product evolves and your user base grows. In short, customer training leads to customer retention.

Education 52

Education User Testing Customer Experience Research Software 52