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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1. This will expand your audience reach.

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15 Effective Strategies to Reduce Customer Attrition Rate and Drive Business Growth

Userpilot

In this article, we explore what customer attrition is, why it matters, and 15 effective strategies for strengthening customer relationships, boosting loyalty, and driving long-term growth. Some effective strategies for reducing customer churn include: Personalize the onboarding for new customers to shorten the time to value.

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8 Best Product Webinars in 2024 and Beyond

Userpilot

Product webinars are a great way of keeping up-to-date with the latest news and trends in product management in an accessible way. We’ve collected some of the best product management webinars for 2024, so you don’t miss out. What is a product webinar? Book the demo today!

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Your Ultimate Guide to B2B Loyalty Programs [With Examples]

Userpilot

Leverage data effectively by measuring customer loyalty rate, program performance, and product usage with analytics tools to identify trends and optimize your B2B loyalty program. Educate customers with in-app tools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

If your company is building products that people rely on to boost workplace performance, you can understand the pain from both sides. It’s a challenge to make all of your customers happy and successful, especially as your product evolves and your user base grows. In short, customer training leads to customer retention.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. SEO Keyword Research. Product-led Growth. How Mashable Grew Their Blog To Two Million Readers In 18 Months Using Keyword Research.

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SaaS Customer Support Best Practices and Examples

Userpilot

Great SaaS customer support is the key to keeping your customers happy and satisfied with your product. This article examines how to create an exceptional customer support strategy. We take a deep dive into the strategies of successful SaaS businesses and the tools that power your strategy.