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Overengineering 101: What Is It and How Can Product Managers Avoid It?

Userpilot

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. After all, you want your newly released software to be as good as it gets when it’s finally launched, right? Poor prioritization and external pressure are also common causes. Book the demo!

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Goals are important aspects of the product strategy. They tell the product management team what they need to achieve. Initiatives are projects that lead to the realization of goals. Market research, differentiation, and positioning are necessary to prepare for the product launch.

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From Startup to Enterprise Product Manager: Is Bigger Always Better?

Mind the Product

A startup, finding its feet and learning how to stand, should by certain logic be less wise, less capable and less developed than its older, wiser counterparts. Neither necessarily good nor bad, there are however differences between how the young child and the old man view the world. In many cases the product goal is the company goal.

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Product Failure: Why New SaaS Products Fail and How to Avoid it

Userpilot

Market research and customer discovery help validate ideas and make sure the market is ready for the product. Product failure is often attributed to poor UI/UX. Make your UI easy to navigate so that customers can easily learn how to use it and can experience product value quickly. Getting your pricing right is tricky.

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How to Build a Strong Product Go-To-Market Strategy That Drives Adoption?

Userpilot

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox. We’re here for you.”