Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager?

Product Marketing 87

Product Marketing Onboarding KPIs User Testing Marketing 87

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. 9 Tips for Creating a Great Product Launch Training Program.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Alchemer Mobile

NOVEMBER 25, 2019

In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible. Welcome to today’s webinar. What comes next is equally as important.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Advertising.

Product Research 85

Product Research Feedback Software Research Software Product Marketing 85

Userpilot

AUGUST 19, 2022

For any SaaS owner or product manager , organizing a successful software rollout can be a stressful, exhilarating experience. We’ll start by exploring key steps in the process, then look at some of the most effective tactics to help you form your own rollout strategy. Organize your rollout strategy.

Analytic Tools 97

Analytic Tools Feedback Software User Testing Customer Experience 97

Gainsight

NOVEMBER 20, 2019

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers.

Books 80

Books Blog Feedback Software User Testing 80

ProductPlan

APRIL 25, 2019

Product Management. /. Product Strategy. / 7 Project Management Principles Product Managers Can Learn From. 7 Project Management Principles Product Managers Can Learn From. . / 7 Project Management Principles Product Managers Can Learn From. Integrations.

Product Management 87

Product Management Product Manager Management Management 87

Alchemer Mobile

JANUARY 12, 2021

Join our upcoming webinar on January 27th, and learn about Pilot Flying J’s “Push for Points” program. A big struggle of launching a mobile loyalty program for the first time is getting loyalty customers in the first place. What’s the retention strategy for your loyalty program? Screenshots.

Feedback Software 147

Feedback Software Data Visualization User Testing Reporting Tools 147

Gainsight

JANUARY 18, 2021

We compiled our best Product Experience resources from last year, from blogs to ebooks to webinars. Product Experience 101. Mastering Product Experience in SaaS ( Watch the webinar recording ). Why This Global Disruption Is A Catalyst To Product-Led Growth. In-App Engagements and Product Communications.

Analytic Tools 52

Analytic Tools Customer Experience Data Visualization Feedback Software 52

Gainsight

APRIL 21, 2022

We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. As the category creator of customer success and the definitive thought leader, this list is filled with the help you need to deliver the ultimate Product Experience for your customers. Top KPIs Every Product Manager Should Track.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

Roy Madden

JANUARY 29, 2021

You will be responsible for developing and executing the Feedly marketing strategy. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Responsibilities. You have experience presenting to analysts and the press.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? It's not just about writing one product announcement message.

Research Software 94

Research Software Onboarding KPIs Product Research User Testing 94

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. Recruiters and hiring managers usually take around 6 seconds to go through a resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

ProductPlan

DECEMBER 21, 2020

Making a shift to product-led growth sounds pretty appealing, especially to product managers. But unless your company offers paid services along with its line of products, how is this different from “regular” growth? And what does it mean for the product leaders steering the ship and plotting out roadmaps ?

User Testing 105

User Testing Research Software Customer Experience Product Research 105

Userpilot

OCTOBER 29, 2020

You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company). What’s the difference between a Product Manager, Product Marketing Manager, and a Marketing Manager?

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 97

ProductPlan

SEPTEMBER 28, 2022

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. Companies using a product-led growth strategy expect their product will sell itself. These companies make it easy for potential customers to try their products.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

ProductPlan

FEBRUARY 14, 2023

It also makes them feel like their input and feedback are more valued while expediting the resolution of time-sensitive issues, such as product launches. As discussed in our “Working Better Together” webinar, asynchronous video is an often overlooked yet versatile communication tool for remote leaders.

Feedback Software 59

Feedback Software Reporting Tools Crowdsource Customer Experience 59

ProductPlan

JULY 11, 2019

For a winning launch, they must build awareness with the target market while simultaneously setting proper expectations for new users. Outside of the product manager, the marketer launching the product should be the most knowledgeable person at your company about that product,” says Marcus Andrews of HubSpot.

Customer Experience 71

Customer Experience User Testing Weak Development Team Development Team Review 71

ProductPlan

DECEMBER 21, 2020

Making a shift to product-led growth sounds pretty appealing, especially to product managers. But unless your company offers paid services along with its line of products, how is this different from “regular” growth? And what does it mean for the product leaders steering the ship and plotting out roadmaps ?

User Testing 40

User Testing Research Software Customer Experience Product Research 40

Intercom, Inc.

MAY 16, 2018

Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Usersnap

NOVEMBER 4, 2021

We got the webinar for you! Getting user feedback during development and testing processes will help your team create a more tailored and user-friendly product. Product managers and developers should keep in mind that how you catch users is how you keep them. This can be a challenge for developers and product managers.

User Testing 52

User Testing Feedback Software Customer Feedback Customer Experience 52

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Failed product launches.

Feedback Software 96

Feedback Software Research Software User Testing Analytic Tools 96

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job? Product Marketing Is About Strategy, Not Tactics.

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. Let’s dive in!

Branding 92

Branding Analytic Tools Feedback Software User Testing 92

ProductPlan

APRIL 23, 2019

How Product Managers can Leverage All-Hands Meetings to Foster Alignment. How Product Managers can Leverage All-Hands Meetings to Foster Alignment. It’s the perfect platform for raising the profile of the product management organization, and asserting its importance. Try it Free. Enterprise. Integrations.

Feedback Software 73

Feedback Software Research Software Product Management Product Manager 73

ProductPlan

SEPTEMBER 30, 2022

At times, product launches may feel overwhelming, especially when executive stakeholders expect a new product or feature on a semi-frequent basis. Product leaders want a solution that seamlessly transitions from assisting them in planning their product strategy to executing it.

Webinar 52

Webinar Software Engineering Management Management 52

ProductPlan

MAY 30, 2019

Product Management. /. Product Strategy. / Why the Most Forward-Thinking Product Teams Work Backwards. Content Marketing Manager. Clearly its authors were not product managers. Product teams aren’t measured on the winding road and applauded for the many steps taken—it’s all about results.

User Testing 96

User Testing Research Software Customer Experience Data Visualization 96

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 93

Onboarding KPIs Analytic Tools Research Software Product Marketing 93

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Userpilot

NOVEMBER 18, 2021

While in-app notifications are the most common, others like social media, emails, press releases, etc can also be great methods depending on the goal you hope to achieve with your feature/ product launch. New product launch release notes. Press releases : this is done when launching a new product.

Feedback Software 82

Feedback Software Product Research User Testing Customer Experience 82

ProductPlan

APRIL 30, 2019

Product Strategy. / Why Cost of Delay is a Product Manager’s Secret Weapon. Why Cost of Delay is a Product Manager’s Secret Weapon. Why Cost of Delay is a Product Manager’s Secret Weapon. Content Marketing Manager. Enterprise. Integrations. Try it Free. Enterprise. Integrations.

Weak Development Team 76

Weak Development Team Webinar Roadmap Customer Experience 76