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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! In the nursing department example, staffing and scheduling issues speak to the nurse managers.

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8 Best Product Webinars in 2024 and Beyond

Userpilot

Product webinars are a great way of keeping up-to-date with the latest news and trends in product management in an accessible way. We’ve collected some of the best product management webinars for 2024, so you don’t miss out. You can use your findings and improve your in-app marketing with Userpilot.

Webinar 105
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Product Conferences In 2021 You Can’t-Miss

Userpilot

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents.

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Advice For Getting Into Product Management

Under 10 Consulting

Product management is an exciting role. It can drive product direction and ensure your team builds the right product for the market. It can also be frustrating because other departments have expectations of product management that rarely align with yours. They think of themselves as product experts.

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Becoming a Product Leader with Win/Loss Analysis

Product Beautiful

Nearly every product manager I speak to desires to be a leader in his or her organization. Everyone knows that as a member of the Product Team, you must exercise soft skills like influence to nudge your product towards success. Product Teams also need to consider who they target for WLA. Losses are less obvious.

Seminar 61
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The Top 8 Tech Companies to Intern at in 2022

PMLesson's Ace the PM Interview

The BOLD (Build Opportunities for Leadership & Development) is meant for those business and marketing-related roles. Finally, the APM (Associate Product Manager) is for product management and product marketing management roles. Fortunately for you, however, the company is very transparent.