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Common technical hiccups in your product analytics that are easy to spot

Mixpanel

You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn’t set up behind the scenes just how you need it, some (or all) of your data might be rendered far less helpful than you’d like. So why could that happen from a technical standpoint?

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How to be the go-to engineer for product analytics

Mixpanel

One of those niches that’s become more valuable in recent years: product analytics. As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. Keep the product folks technically up-to-date.

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Why it’s never too early to add product analytics to your app

Mixpanel

He’s been developing apps for almost as long as the App Store has existed—wearing every hat from full-time engineer to product manager, UX designer, founder, content creator, and technical cofounder. Gain insights into how best to convert, engage, and retain your users with Mixpanel’s powerful product analytics.

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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. It’s, therefore, essential for you, as a product manager, designer, or any kind of product stakeholder, to have a sophisticated understanding of how event tracking works so you can, well, know what’s happening in your mobile app.

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Data thinking vs. product thinking

Mixpanel

He’s been developing apps for almost as long as the App Store has existed—wearing every hat from full-time engineer to product manager, UX designer, founder, content creator, and technical cofounder. Gain insights into how best to convert, engage, and retain your users with Mixpanel’s powerful product analytics.

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Always implement analytics as part of feature development. Here’s why.

Mixpanel

But since engineers and product folks tend to have such different values and perspectives, nuance is often lost in translation as the product team attempts to define stories and epics for engineering. Engineers are technical. Analytics, however, can help with this.

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A modular approach for integrating an analytics platform (like Mixpanel) into your iOS app

Mixpanel

And that makes it possible to get into all the benefits of a sophisticated platform like Mixpanel with little technical risk—even if for only a trial run and/or to use it alongside other tools like GA. Here’s how you (or your app developer team) can do it. As a matter of principle, abstract-away your dependencies.