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20 Top Product Management Books for 2021

Alchemer Mobile

If you’re in digital product management, 2020 has been a roller coaster. Going back to basics to find inspiration has been one way expert product managers adjusted their strategies to meet rapidly-shifting consumer needs. Best Product Management Books. How to Build Habit-Forming Products. by Nir Eyal.

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Common technical hiccups in your product analytics that are easy to spot

Mixpanel

You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn’t set up behind the scenes just how you need it, some (or all) of your data might be rendered far less helpful than you’d like. So why could that happen from a technical standpoint?

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My Biggest Takeaways?—?Being a Product Manager at an Early Stage Startup

The Product Coalition

Being a Product Manager at an Early Stage Startup In my previous article , I reflected on a few things that I would tell myself if I could travel back in time and the concept of “three waves of changes.” In this post, I want to talk about the three most important lessons I have learned so far as a Product Manager at a startup.

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Data thinking vs. product thinking

Mixpanel

He’s been developing apps for almost as long as the App Store has existed—wearing every hat from full-time engineer to product manager, UX designer, founder, content creator, and technical cofounder. Gain insights into how best to convert, engage, and retain your users with Mixpanel’s powerful product analytics.

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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. It’s, therefore, essential for you, as a product manager, designer, or any kind of product stakeholder, to have a sophisticated understanding of how event tracking works so you can, well, know what’s happening in your mobile app.

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How to be the go-to engineer for product analytics

Mixpanel

One of those niches that’s become more valuable in recent years: product analytics. As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. Keep the product folks technically up-to-date.

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Always implement analytics as part of feature development. Here’s why.

Mixpanel

But since engineers and product folks tend to have such different values and perspectives, nuance is often lost in translation as the product team attempts to define stories and epics for engineering. Engineers are technical. Analytics, however, can help with this.