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A modern primer for retaining customers: Strategies from Intercom, Productboard, and FullStory

Intercom, Inc.

It can be quite a challenge to find and address the points of friction that are chasing your customers away. In our latest webinar , we’ve shared a three-pronged approach to help you drive retention and reduce churn. “Are you attracting and engaging the right customers? And where should you start?”

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How to Build an Effective Customer Education Strategy that Drives Adoption

Userpilot

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The main benefits of creating a customer education program.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. As such, product gaps are opportunities for SaaS products to improve and grow.

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? What personalized customer retention strategies are open to you?

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Run a Business, Not a Backlog

Speaker: John Mecke, Managing Director of DevelopmentCorporate, Jon Gatrell, Principal Partner at Market Driven Business

The role of a product manager has evolved significantly over the past 20 years. In today’s Agile world, product managers are expected to be leaders in market knowledge, strategy, organizational enablement, etc. Numerical literacy is a key skill for effective product managers.

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16 SaaS Account Management Best Practices

Userpilot

Managing customer accounts is a pretty tough job, but you know what’s even tougher? SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. Personalizing customer workflows according to their needs.

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How to Create a Feature Launch Plan + Best Practices

Userpilot

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A feature launch plan is a roadmap for launching a new feature in an existing product.