Product Management Unpacked

MAY 13, 2020

It was on this day in 1931 that the field of product management was born – its birth marked by an internal memorandum written by Neil H. McElroy, manager of Proctor and Gamble’s Promotion department. In many ways, the role of a brand manager has informed the modern-day product manager role. It’s May 13th.

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Userpilot

OCTOBER 20, 2023

What does the future of product management look like? Our article explores 8 key trends in product management that you can’t afford to miss! TL;DR Product-led growth is becoming the go-to growth strategy and PLG tactics can help sales-led companies to improve customer experience.

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Userpilot

MAY 21, 2024

Following customer lifecycle management best practices can lead your company to retain more users and increase customer lifetime value. Let’s explore customer lifecycle management (CLM), its phases, and the best practices you can apply in SaaS without coding! to iterate retention strategies and reduce churn.

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The Product Coalition

OCTOBER 4, 2022

Product development is a pretty complicated process. It starts from understanding who your customers are, what are the pain points of the customers, coming up with solutions to resolve those pain points, and finally implementing those solutions. What is the shape-up method?

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Product Talk

NOVEMBER 22, 2023

These are the customer needs, pain points, and desires that, if addressed, will drive your desired outcome. This is how we’ll evaluate which solutions will help us best create customer value in a way that drives business value. the product manager has the final say), instead of collaborating as a cross-functional team.

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Userpilot

MAY 14, 2024

A customer behavior model reveals the external and intrinsic factors influencing buying decisions. By understanding how your target audience thinks, you can create products, experiences, and marketing materials that resonate with them. Customer behavior models also help them improve user experience and boost customer retention.

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The Product Coalition

NOVEMBER 4, 2020

Two friends share tools they learned from improv comedy to help you on your product journey By Becca Groner and Gabby Zilkha As product managers with improvisational comedy training, we’ve been surprised how often our improv skills have helped us be more effective in our roles. We hope they come in handy for you and your team.

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The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

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Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Spotting market gaps: product analytics. Let’s get into it! Book the demo!

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Userpilot

NOVEMBER 23, 2023

What is the impact of AI on product management? This is the main question that Malte Sholtz , the CPO and CEO at Airfocus, explored in his talk at this year’s Product Drive Summit hosted by Userpilot. Malte Scholz: Impacts of AI on Product Management. Product management is also affected by the trend.

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The Product Coalition

MARCH 1, 2022

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

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Product Innovation Educators

OCTOBER 16, 2023

How product managers can promote human-centered design I wonder if you can relate to this frustration—the pressure to get products and product updates released quickly sometimes means making compromises on design quality. Her book, Customers Know You Suck , address how to better understand, attract, and retain customers.

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The Product HQ

MAY 10, 2024

Looking to become a technical product manager? According to Salary , the average technical product manager in the United States earns as much as $123,609 a year. Hence, a technical product manager is one of the most rewarding careers. Steps to become a Technical Product Manager Let’s dive right in.

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Product Innovation Educators

FEBRUARY 19, 2024

Market research essentials for product managers Today we are talking about the knowledge area called market research. How do you know that the product you’re developing will actually create value for customers, that they’ll love it, and that they’ll buy it? Needs are not solutions.

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Ronke PM

APRIL 5, 2023

Table of Contents Product and design partnership What does design-driven leadership mean? Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity.

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Usersnap

APRIL 29, 2023

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. How can ChatGPT be useful for product management? Let’s get started!

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Product Talk

MAY 4, 2022

For example, while Teresa recommends creating a product trio that includes a product manager, engineering lead, and a designer, she acknowledges that some product trios might be made up of slightly different members. For this post, we caught up with Steve Cheshire , a Product Manager at Pendo. Tweet This.

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The Product Guy

NOVEMBER 29, 2019

This is largely caused due to not researching enough around the market you are building for understanding the target audience and spending enough time with your customers to build empathy for them and understand their pain points. How Products Fail Without Customer Empathy. First Principles of customer empathy.

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Mind the Product

APRIL 6, 2020

Where will you compete: which customer segments, which categories, which channels? I believe that not having focus is one of the main reasons why products fail. User Story Mapping (check the book by Jeff Patton ): this is helpful to create a full picture of how a product is used. Where will you play? How will you win?

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The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

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Product Talk

AUGUST 18, 2021

Product discovery is used to describe the work that we do to make decisions about what to build, while product delivery is the work we do to build, ship, and maintain a production quality product. Good product discovery includes the customer throughout the decision-making process. Tweet This.

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Product Talk

APRIL 10, 2019

Today, I want to share a case study with you about one of those bright spot teams. Before I coached this product team at SEEK , their product manager had already taken my Continuous Interviewing and Rapid Prototyping courses. The team already valued user research and user experience design.

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Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

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Userpilot

JANUARY 9, 2024

UX audits highlight usability issues that drive users away, along with opportunities for refinement to improve customer satisfaction. Study behavior trends to highlight any UX designs users avoid. For example, let's say your goal is to study a specific product's adoption.

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Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! A user persona is a representation of a specific type of user of your product.

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Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Driving users toward activation with checklists.

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Mind the Product

MARCH 29, 2020

Let’s start by examining the product scene in AsiaPac, its ongoing challenges, and the emerging trends. By general consensus product management as a discipline in AsiaPac remains behind the West and the product management role is misunderstood at times. Product Management Expertise. Behind the West?

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The Product Guy

DECEMBER 23, 2018

There is no such thing as placing too much importance on your customers. Customers are the oxygen for any business model. One of the primary goals of any business strategy is to identify and meet needs of the customer. Customers differ widely from each other in various aspects. Collecting the data from various sources.

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UX Studio: Product Management

JANUARY 29, 2020

We conducted user research for the site and we will share what we’ve learned from it in the following case study. With this revamp, senior management hoped to achieve a radical improvement in their user experience, as opposed to the incremental refinements they had been working on in recent times.

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Userpilot

NOVEMBER 29, 2022

Curious how customer churn data can improve customer retention? Customer attrition is one of the most vital metrics for SaaS companies to keep an eye on. Formulas to measure customer churn rate. Tactics for predicting churn and retaining customers. – Analyze customer behavior before users churn.

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UX Planet

JANUARY 18, 2024

User research aims to centralize the user in the design and development process, whether through interviews, usability studies, or other methods. It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights. Why Is UX Research Important?

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Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

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The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

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Userpilot

MAY 1, 2024

TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience. Product experience management helps to: Enhance the entire customer journey and deliver personalized experiences.

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Product Talk

MARCH 14, 2018

One of my favorite parts of Mind the Product London this past fall was meeting a product manager and a designer who I had coached in the prior year. They described how much time they were spending with customers and what impact it was having on their work. Within two years I had worked with three product managers.

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PMLesson's Ace the PM Interview

OCTOBER 7, 2019

In this post, we'll review a case study submission from one of our Exponent members, Sholanki Sarkar. If you want to brush up on the basics of answering Product Design Questions, check out Exponent’s lesson on how to ace the product design interview question. Inventory management requires human effort. Sounds great.

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Userpilot

JANUARY 9, 2024

Any product manager can deploy a feature into production – but what’s the point of all that hard work without getting into the participant’s mind and understanding whether it’s usable or not? SEQ can be administered quickly and efficiently, making it a time-saving option for usability studies.

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