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461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. 18:41] How does the use case impact product vision and decision-making?

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To Ensure Project Success, Follow your Intuition and Ask for Clarity

The Product Coalition

About 12 years ago, I was an executive advisor on a project at a large telecommunications company. I was in a meeting with the CTO and his staff one day when he laid out his vision. Part of his vision was “being agile”. The project launched to realize his vision and his team went to work diligently.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.

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Product Drive 2023 – How to Build Products Users Love

Userpilot

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights.

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Top Product Design Companies to Work With in 2021

UX Studio: Product Management

With expertise in product management, strategic thinking, and agile transformation, we strive to be more than a design agency. Our UX experts often travel to meet the client, work right on the spot, and become a true extension of the client’s product team. .

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5 Best Design and Innovation Consulting Firms to Work With in 2021

UX Studio: Product Management

R/GA unites innovation design thinkers and consultants, data scientists, and marketing experts to create world-class digital experiences and help companies with a strategic vision and business transformation. According to R/GA, they worked with companies worldwide to develop strategies for new digital products and established brands. .

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The Number One Thing Product Managers Want This Year

ProductPlan

Despite general happiness with their jobs , many product managers are still looking to improve some things, and there are some key things they want to change this year. That was one of the takeaways from our Product Managers in 2020 Report with answers from more than 2,500 product management professionals.