How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading → Leadership Product Management execution product vision research strategic leadership

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Elements of a Compelling Product Vision Statement

280 Group

Do I Really Need a Product Vision Statement? When you do the math on how many team members you have this leads to an astounding number of decisions that are being made daily around your product. Product Management Product Strategy Messaging Vision

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Vision Mapping: How to Avoid Your Vision’s Natural Death

The Product Coalition

Vision casting is easy. At times it can be so easy that once the rally is over, the vision gets drowned by the hustle and bustle of daily chores. Whether large corporations or start-ups, I have encountered vision statements die by natural death or simply gather dust on shelves.

Sustainable Pace in Product Management

Roman Pichler

A framework like Scrum offers specific techniques that ensure sustainable pace—unfortunately, only for development team members and not for product people. But sustainable pace is equally important for you, the person in charge of the product. With Other Product People.

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. Sales, operations, technology… all of it should be working toward a common vision.

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Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz – Product Management University

Creating your product vision can be difficult when you focus too much on the product. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone.

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Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz – Product Management University

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. Blog: High-Octane Product Management.

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Why IT Teams Benefit from a Product Management Viewpoint

280 Group

Yet another call from an IT team asking if we can help them transition from a project-focused view to a product-focused view of their work. OK, well, besides transitioning to Agile for product management. IT Solutions = Products. These are products.

Coping with Product Manager Burnout

280 Group

Vision Built on Uncertainty When I started my career as a young programmer I was tasked with bug fixing as a way to learn the code base….I Now, several decades later as a Product Manager there are times I miss those days. Product Management Productivity

Motivating and influencing your teams

Lead on Purpose

You’ve nailed the vision, and built the foundation of trust, now you need to motivate your teams. The success of your product depends on the work they (engineering, UX/design, marketing, sales, etc.) In nearly all cases, the individuals on … Continue reading → Product Management Trust confidence energy influence motivate optimism vision

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Answering the “Product Vision” Questions With Something…Visionary

Proficientz – Product Management University

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans. Product Management Playbook Portfolio Strategy & Product Planning

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How to Get More Product Management From Your Product Managers

Proficientz – Product Management University

The same philosophy applies to the product management function. Here are three steps to help you get more product management from your product managers. Product revenue, customer references and a fat sales pipeline make for a fun business.

Managing Product, Vision or Execution?

The Product Coalition

product management can either be vision-driven, or it can be execution-driven. In other words, ‘good’ product management is a degree of ‘street-smartness’ with which you’re driving your organisation towards it’s business goals. Project or Product?

The one thing that can make or break your product and team: the vision

The Product Coalition

In speaking with many product people (PMs, designers, engineers, data scientists) over the last few months?—?I’ve I’ve realized that people use the words mission, vision and strategy interchangeably. the purpose behind the product or the company. More on vision-typing here.

A New Focus On Product Management Opportunity

The Secret PM Handbook

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. It’s more ambitious than my initial (lack of) vision. The primary focus is new product managers. Product Management

Having a Vision Isn’t Always About Distance

Clever PM

When most people talk about “vision” they’re evoking a concept of long-term planning, setting big and brash goals that you might or might not achieve, but which set a “north star” by which you can plot the course of your product and company. Product Management Agile Leadership PM Problem Solving Uncertainty User Stories

Mental Models for Product Managers – Part 2

The Secret PM Handbook

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? We have some great mental models in product management. Who the product is for (the market).

The T-Shaped Product Manager

Roman Pichler

To do a great job as a product manager or product owner, you require two skills sets: product-specific and generic ones. As the name suggests, product-specific capabilities are limited to a single product or product portfolio.

The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Proficientz – Product Management University

The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. In This Issue: Blog: High-Octane Product Management. The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. In the Trenches FAQs: For Inquiring Product Management Minds. Product Management Playbook.

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6 common mistakes product managers should avoid

Craft.io

There are few professions where mistakes are part of the process as much as they are in product development. That said, there are specific oversights many product managers are prone to. That’s why the best product strategy focuses on the problem, not the solution.

Is Contract Product Management as Scary as it Sounds?

Mind the Product

There aren’t many fixed-term contract roles for product managers in the UK. The Wellcome Trust – a charitable foundation with 500 staff and a website team of 35 – has had a product management structure for two years and employs five full-time product managers. Last year it decided to hire a product manager on a fixed-term contract to lead the development of a new product. Fears of Contract Product Management.

The Simple Guide to Product Management

bpma ProductHub

In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 Other jobs on the list included Data Scientist, Tax Manager and HR Manager. For new and aspiring product managers, that can be a challenge.

A New Focus On Product Management Opportunity

The Secret PM Handbook

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. It’s more ambitious than my initial (lack of) vision. The primary focus is new product managers. Product Management

A New Focus On Product Management Opportunity

The Secret PM Handbook

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. It’s more ambitious than my initial (lack of) vision. The primary focus is new product managers. Product Management

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. It includes the product’s value proposition, market, stand-out features, and business goals. What would help your product perform well?

Women in Product Management: Corey Fiedler, VP, Head of Product Management at Broadridge

280 Group

For our next installment of the Women in Product Management Series I interviewed Corey Fiedler, VP and Head of Product Management at Broadridge. To read the entire series on Women in Product Management make sure to sign up for our newsletter. What attracted you to Product Management? was as a project manager for a small Fintech company where I was employee number 15. And each organization does Product Management differently.

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. It’s distinct from the product strategy : The business strategy states how the company will be successful, whereas the product strategy describes how a product will achieve success, as the following picture illustrates.

The Product Manager’s Survival Guide

The Product Bistro

Last month, at the SVPMA ‘s monthly meeting it was a treat to have Steven Haines, a luminary in the field of product management to conduct a cross functional product team meeting role play. Good depth, and great advice, even for late career product managers.

This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. Love the Problem, Not the Product. Product Management

How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Mind the Product

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Therefore, every interaction counts and your enterprise sales force becomes one of your closest allies when gathering requirements and validating product assumptions. Vision. appeared first on Mind the Product.

Taylor Wescoatt – Being the First Product Manager

Mind the Product

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

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Empathy & vision–and other innovation observations for product managers Apr 20, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Empathy and vision advice from product VP. 7 ways acting techniques can help product managers. (1)

Women in Product Management: Megan Schmidt, VP Product Management at CompuGroup Medical

280 Group

For our next installment of the Women in Product Management Series I interviewed Megan Schmidt, VP Product Management at CompuGroup Medical. To read the entire series on Women in Product Management make sure to sign up for our newsletter. At one point, I was working for technical support with clients supporting their applications and had a manager at the time pick up from me that I was interested in continuous improvement of the products.

This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. Love the Problem, Not the Product. Product Management

This Framework Gives You Product Management Super Powers

The Secret PM Handbook

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. Love the Problem, Not the Product. Product Management

Good Behavioral Product Manager, Bad Behavioral Product Manager

Mind the Product

A good product manager generally has a keen instinct for human behavior. However, the best product managers have learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct. A Good Behavioral Product Manager Applies Basic Human Behavior Principles to Product Principles. They assume the user prioritizes their product as much as they do. The product must work hand-in-hand with the copy.

TEI 191: How to create and share product vision – with Jon Hensley

Product Innovation Educators

Use a simple product statement to align your team and meet your goals. Creating products customers love feels like juggling a whole lot of balls at one time. The tool that brings order to the chaos is vision. Very few great product vision examples exist.

Product Manager vs. Product Owner

Melissa Perri

“What is the difference between a Product Owner and a Product Manager?”. Honestly, I did very little of what I teach as Product Management now either. I wasn’t called a Product Manager until I bailed out of that and landed in a startup.

What is Product Management, exactly?

BrainMates

According to The Product Management Body of Knowledge, Product Management is: “A discipline that provides managerial focus to products that in turn will generate measurable business benefits.”. Product Managers are often described as “the CEO of the product”.

The biggest challenge for product managers?

Mind the Product

A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role. The Big Takeaway: We Don’t Know Whether We’re Building the Right Products.