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What is Product Management?

280 Group

While product management has been around a long time, it’s only in more recent years that the role has become more popular. More and more the business world is embracing the value of product managers, and yet the role still often goes misunderstood. What is Product Management?

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Product Managers – More Strategic as Product CEO or Portfolio Executive?

Product Management University

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. What is Strategic Product Management? Here’s the great thing about this vision structure.

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If I Were Building a Product Management Organization From Scratch, It Wouldn’t Have Product Managers

Product Management University

Don’t sweat it, product manager purists. Building a product management organization in this manner gets you into your dream job, the strategic product management role you’ve always wanted, and your new title reflects your actual responsibilities. You own the day-to-day care and feeding of your products.

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Trailblazing Women in Product Management: Corre Curtice, VP of Product Management at Genesys

280 Group

For our next installment of our Women in Product Management Series, I interviewed Corre Curtice , Vice President of Product Management at Genesys. Corre enjoys the early stages of Product Management, creating product vision and financial business cases; challenges include aligning internal stakeholders.

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Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? You know what they say: what's measured improves. Are they really truly objective?

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Featured Product Management Consultant: Dean Peters

280 Group

Dean shared with us what attracted him to Product Management, why it’s important to break the addiction to activities and spend more time in the problem space, and some advice for creating and leading a Product team that can scale. How and why did you break into Product Management?

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Product Manager Salary Data for 2022

280 Group

This article details general Product Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Manager . What Is a Product Manager? . In short, Project Manager is a big job that merits equitable compensation. . And, location matters.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. In this webinar, you’ll learn: Steps to creating a product vision that leads to better outcomes.

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Product Management: Guide to Thriving as a Product Manager

Being a Product Manager can be incredibly rewarding. In the best of scenarios, they craft their product’s vision, influence the process of bringing their product to life, and gain first-hand knowledge of how their product is directly impacting people.

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A Product Manager's Guide to Working Effectively with Engineering Teams

Speaker: Sayanti Ghosh, Product Manager – AI/ML at Teck Resources Ltd.

“There’s probably no more important relationship for a successful product manager than the one with your engineers" (INSPIRED by Marty Cagan). Behind every great product there is not one but many people, all of whom work tirelessly to combine technology and design to solve customer problems and meet business needs.

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Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. You'll come away ready to: Make sure your metrics are aligned with your vision and strategy. It’s also your job to deliver value to the business.

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How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

But how you tailor that conversation depends on who you’re having it with, because your stakeholders’ vision for the future and your customers’ vision are likely two different things. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.

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How Can We Stop Under Utilizing a Key User Experience Champion?

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Customer representation has always been a key reason for success in product development. It’s a truth universally acknowledged by the best product managers. Despite this, those building the product itself are often detached from their customers, leading to a gap between vision and execution on the most practical metrics.