Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

APRIL 30, 2024

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others.

Analytic Tools 87

Analytic Tools Research Software Feedback Software Books 87

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Step four is building a minimum viable product.

User Testing 87

User Testing Feedback Software Research Software Product Research 87

Userpilot

JULY 23, 2024

Marketing : Create a marketing strategy that also outlines positioning and messaging. MVP development : Build a functional MVP and conduct user testing to further refine it. Launch : Promote the product on different channels such as Product Hunt or LinkedIn. A modal explaining the reason for the fake test.

Analytic Tools 83

Analytic Tools Feedback Software Research Software Data Visualization 83

Roman Pichler

MAY 11, 2021

Such a backlog has enough “ ready ” high-priority items to guide the work of the development team and to allow its members to create a “done” product increment—executable software that is tested and documented and that could be released. Myth #5: It’s the product owner’s job to get the project delivered.

Weak Development Team 338

Weak Development Team Product Research User Testing Customer Experience 338

bpma ProductHub

JUNE 12, 2017

Erin McHugh Saif showed us how she used analytics and customer insights to help her tackle a large-scale business problem at TIBCO Spotfire and Sooyoung Kim shared how Rue La La is using Riskiest Assumption Testing to rapidly test ideas with zero engineering effort. The RAT is not a product. Test only one assumption at a time.

Analytic Tools 199

Analytic Tools User Testing Customer Experience Feedback Software 199

The Product HQ

JUNE 1, 2024

What is the Role of a Product Management Intern? Product manager interns are not new to the product management field. Most of the time, they have experience in product development , product marketing, and project management. You must have a Bachelor’s degree and experience in product management.

User Testing 52

User Testing Product Research Reporting Tools Data Visualization 52

Userpilot

AUGUST 19, 2022

Identify and neutralize any potential roadblocks to your software rollout project. Always consider testing product-market fit before a big rollout. What is rollout in software development? Identify any potential roadblocks for your software rollout project. Organize your rollout strategy.

Analytic Tools 93

Analytic Tools Feedback Software User Testing Customer Experience 93

The Product Coalition

DECEMBER 29, 2020

Product Managers can transition into their roles from all areas of business, which is a breeding ground for self-doubt. Someone with nothing but marketing experience, but with all the skills needed, may fear their lack of experience in software development will hold them back. Confused about product-market fit?

Technical Review 127

Technical Review Product Research Certifications Data Visualization 127

The Product Coalition

JULY 6, 2022

The majority of such apps have undergone iterative and incremental development to enhance and improve their features. Most of our readers would have heard of Agile product management. It is a methodology that is followed by a majority of software development companies today. But it is not the only game in town.

Startups 125

Startups Feedback Software User Testing Product Research 125

Ask Benny

JANUARY 25, 2020

Agile is a concept with principles that helps us develop software better, validate it as soon as we can, and bring value to our customers faster. Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more.

Agile 103

Agile Weak Development Team User Testing Software Review 103

The Product Coalition

MARCH 15, 2021

and we are here to solve them using the software. So, the product marketing and product management teams constantly discover these needs through surveys and interactions, and to document these we use something called jobs-to-be-done (JTBD). Don’t be afraid to test multiple ideas with users. That’s our job.

Development Team Review 192

Development Team Review Research Software Product Research Reporting Tools 192

BrainMates

JULY 23, 2023

With large engineering teams no longer needed, Agile product development methodologies – such as Scrum and Kanban – will also become redundant. These frameworks are designed to improve the effectiveness of teams collaborating on software development.

Generative AI 52

Generative AI Research Software Product Research Product Manager 52

Userpilot

OCTOBER 1, 2022

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. Add gamification elements to engage customers with your product. Software adoption curve. Limited usage of the product as a test.

Feedback Software 88

Feedback Software Research Software User Testing Onboarding KPIs 88

Ask Benny

JANUARY 25, 2020

Agile is a concept with principles that helps us develop software better, validate it as soon as we can, and bring value to our customers faster. Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more.

Agile 78

Agile Weak Development Team User Testing Software Review 78

Ask Benny

JANUARY 25, 2020

Agile is a concept with principles that helps us develop software better, validate it as soon as we can, and bring value to our customers faster. Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more.

Agile 78

Agile Weak Development Team User Testing Software Review 78

Roman Pichler

MAY 11, 2021

Such a backlog has enough “ ready ” high-priority items to guide the work of the development team and to allow its members to create a “done” product increment—executable software that is tested and documented and that could be released. Myth #5: It’s the product owner’s job to get the project delivered.

Weak Development Team 156

Weak Development Team Product Research User Testing Customer Experience 156

Userpilot

APRIL 6, 2023

Longer development cycles Developing unwanted features delays the product launch or the update release. And it’s not only the extra time needed for writing code but also testing and quality assurance. Failure to reach product-market fit Overengineering often delays the moment companies reach product-market fit.

Feedback Software 83

Feedback Software Analytic Tools Research Software User Testing 83

Userpilot

JULY 9, 2021

Product Mastery by Geoff Watts teaches you how to be a successful product owner within agile software development practices with the use of case studies. Inspired by Marty Cagan contains a little about everything in product management and is based on how the most successful tech companies in the world build products.

Books 98

Books Research Software Feedback Software Analytic Tools 98

Ask Benny

JUNE 1, 2019

Agile is a concept with principles that helps us develop software better, validate it as soon as we can, and bring value to our customers faster. Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more.

Agile 78

Agile Weak Development Team User Testing Software Review 78

Userpilot

OCTOBER 11, 2021

Adoption and customer success best practices: don't forget about secondary onboarding , reward users for achieving milestones, celebrate successes with your customers, A/B test in-app experiences , and try using micro-videos to engage the customer. Marketing SaaS products in comparison uses the product as the main driver of acquisition.

Feedback Software 103

Feedback Software User Testing Product Research Customer Experience 103

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Mind the Product

JULY 6, 2018

Failing is an eventuality in software development. And yet, the job of the product manager comes with a level of accountability and scrutiny that is unique. Product managers are asked to look after all facets of a product’s development, from conception to launch. From software design to user experience.

Research Software 100

Research Software User Testing Product Manager Product Management 100

The Product Coalition

JUNE 24, 2022

This might mean building some lo-fidelity wireframes to quickly test some concepts out, learning how to write some (bad) SQL so you can query a database to get an answer to a question, etc. Special thanks to Tremis Skeete, Executive Editor at Product Coalition for the valuable input which contributed to the editing of this article.

User Testing 145

User Testing Analytic Tools Research Software Feedback Software 145

The Product Coalition

OCTOBER 30, 2019

Short reminder: A mobile SDK (“Software Development Kit”) is a piece of code that enables your app to communicate with 3rd parties. AB Testing A/B testing allows you to conduct experiments with two variants. A great A/B testing SDK should be reliable and have a good reporting structure. Facebook Login button.

Analytic Tools 83

Analytic Tools Data Visualization Feedback Software User Testing 83

Split

APRIL 30, 2018

Devs do QA – We expect our engineers to do their own testing. The ones who succeed iterate fast in search of “product market fit”. However, from our experience, a quality automation engineer builds systems and tests that put guardrails around the rest of the engineering team moving fast. Let me explain.

Engineering 68

Engineering User Testing Software Engineering Product Research 68

Userpilot

JUNE 27, 2022

As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Don’t make the mistake of solely engaging with developers.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

MARCH 29, 2023

Userpilot is a product onboarding tool with user feedback and analytics features. It enables product managers and product marketing managers to act on the insights by engaging users with in-app personalized messages. Its latest edition, Google Analytics 4 (GA4), supports app analytics as well. What is digital analytics?

Data Visualization 76

Data Visualization Analytic Tools Embedded Analytics Feedback Software 76

Userpilot

AUGUST 23, 2023

Understand product requirements: You need to collaborate with relevant stakeholders to gather documents on product requirements and convert them into product specifications or user stories. You might also have to collaborate with cross-functional teams to help develop product marketing strategies and improve the user experience.

Data Visualization 76

Data Visualization Reporting Tools Analytic Tools Research Software 76

The Product Coalition

FEBRUARY 25, 2018

Here are four product development “schools of thought” and the best books to read on each of them. The Waterfall Method Waterfall describes the traditional, linear product development method: idea, prototype, testing, launch. Product Design and Development ? —?Karl The Lean Product Playbook ?—?Dan

Books 68

Books Development User Testing Agile 68

Userpilot

AUGUST 19, 2024

Project management : Skill in managing tasks, timelines, and priorities, especially within agile development frameworks. Technical proficiency : Familiarity with SaaS products, basic coding or software development concepts, and tools like Jira or Trello. What is a product marketing assistant?

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. They lead a team that consists of developers and designers. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

Analytic Tools 77

Analytic Tools Feedback Software Research Software Product Research 77

Userpilot

OCTOBER 21, 2022

Allow your team members to take part in their development and mapping. Prototyping and testing are necessary to validate ideas before you build features. Run regular PMF surveys to check if you still have the product-market fit. A product’s UI is not always enough to drive feature adoption.

Feedback Software 62

Feedback Software Analytic Tools Research Software User Testing 62

bpma ProductHub

APRIL 10, 2017

Or your business development team signs that deal that just isn’t possible without this feature. Test their assumptions and evaluate if the idea is worth pursuing. She is also involved with user experience design and product marketing. What do you do? Ask to see the data behind their assumptions.

Roadmap 150

Roadmap Customer Feedback Feedback Software Analytic Tools 150

Userpilot

JUNE 6, 2023

PMs implement product analytics to evaluate product performance, identify user needs and wants , and make informed decisions to improve the product and drive customer loyalty. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

Data Visualization 59

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 59

The Product Coalition

JUNE 1, 2019

Agile is a concept with principles that helps us develop software better, validate it as soon as we can, and bring value to our customers faster. Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more.

Agile 61

Agile Weak Development Team User Testing Software Review 61